Paid Search & Social Media Specialist

We are seeking a skilled and results-driven Paid Search & Social Media Specialist to join our team. In this role, you will be responsible for developing, executing, optimizing and reporting on paid search campaigns on Google Ads and social media platforms such as Meta (Facebook, Instagram), TikTok, and others. By leveraging these platforms, you will craft targeted strategies that enhance brand awareness, engage key audiences, and deliver measurable ROI for our clients. You will have the opportunity to work with a variety of clients and campaign types, test new strategies, and stay at the forefront of industry trends.

Roles and Responsibilities

• Develop, Manage and Optimize Search and Social campaigns
• Design effective digital content that inspires audiences, i.e. original social and search ads for various digital marketing platforms and industries
• Strategize new and creative ways to reach client goals through digital marketing
• Research a client’s industry and familiarize yourself with their audience and competitors to drive campaign creation and content execution
• Perform daily checks on campaign ROI and KPIs and correct issues as needed
• Generate campaign reports for data-driven decision making and optimizations
• Perform ongoing ad copy analysis and A/B Testing to optimize campaigns
• Participate in client communication and answer questions when needed
• Identify trends and industry insights to curate strategy and drive performance
• Participate in internal team meetings including L10s and weeklies

What you need to succeed

• Get it: A clear understanding of the objectives of this role and how it supports the 24G mission and vision
• Want it: A clear passion for this type of work
• Capacity to do it: Clear capabilities to handle the roles, responsibilities, and challenges presented in this role
• High aptitude for learning
• Ability to work both independently and as part of a cross functional team
• Ability to prioritize tasks effectively
• Ability to strategically plan and coordinate activities to meet business needs
• Strong listening skills
• Strong verbal and written communication skills
• Strong time management skills
• Strong problem-solving skills
• Speaks and articulates confidently

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Communications, Computer Science, or a related field
• 1-2+ years of experience in the digital marketing industry
• Have demonstrable experience in 1+ PPC digital platform like: Google Search, Facebook Business Manager, Twitter Ads, LinkedIn Ads, YouTube and/or Display

Nice to Have

• Google Ads and/or Google Analytics Certification
• Experience with Google Analytics and Google Tag Manager
• Experience with Copywriting and Design
• Experience with SEO and Website Optimization
• Experience with both G-suite and Microsoft Office tools
• Experience working in an agency environment
• Experience in an EOS organizational structure

On top of all of this, you will have access to all of the following perks (just to list a few):

• Free Drinks and Coffee
• Open environment optimal for cross departmental collaboration
• Dog friendly - Bring your pet to the office
• United Healthcare health insurance and Blue Cross Blue Shield for Dental & Vision
• Guardian Life Insurance, long-term disability, short-term disability
• Voya 401(k)
• 401(k) Matching
• Flexible Time Off
• On the job training
• Career pathing and development
• Paid Parental Leave

This job description is intended to outline those functions typically performed by individuals assigned to this classification. This description is not intended to be all - inclusive or to limit the discretionary authority of supervisors to assign other tasks of similar nature or level of responsibility. RiverGuide reserves the right to change or assign to this position as required.

W2 only. We are not offering sponsorship at this time.

RiverGuide, LLC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, national origin, Veteran status, gender, sexual orientation or disability.

*Hybrid or Remote