Paid Search Senior Specialist

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

 As the Paid Search Senior Specialist you will:  

• Campaign Management: Plan, design, and execute Paid Search campaigns, handling campaign launches, management, budget allocation, bid management, and A/B testing.

• Performance Tracking & Optimization: Daily utilization of reporting, analytics, and trend tools to track campaign performance and make data-driven decisions.

• Data Analysis & Reporting: Track and monitor campaign results regularly, including daily/weekly/quarterly/yearly reporting, Quarterly Business Reviews, and End-of-Year analysis

• Collaboration: Effectively communicate insights across disciplines, fostering holistic search performance (ie: across Organic, Paid Social, etc.). Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development. Actively seek opportunities for mentorship, while “managing up” as necessary

• Client Communication: Effectively communicate insights and findings derived from campaign performance to clients, as well as strategic recommendations.

Professional Qualifications: 

• 4-5 years of experience in executing and managing high-impact Paid Search campaigns or related digital advertising roles with a proven track record of executing successful campaigns with monthly budgets exceeding $75K, showcasing adeptness in strategic allocation and optimization of advertising spend.

• Experience in utilizing competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights, demonstrating an analytical approach to campaign insights and strategy refinement. 

• Possession of Google Ads Search Certifications, with additional certifications in digital marketing or advertising considered a strong advantage.

• Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai) highlighting a comprehensive understanding of diverse advertising tools and platforms

• Practical experience and proficiency in leveraging Google Analytics, showcasing a robust understanding of web analytics tools and data-driven decision-making.

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Microsoft Excel & PowerPoint

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

• Ability to effectively train, collaborate with, and delegate work to more junior employees

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.