Paid Search Media Manager

As our Paid Search Media Manager, you will…

Support MERGE's practice in creating, optimizing, and executing client paid search campaigns. As a hands-on player and coach, you will provide guidance to a paid search specialist, overseeing keyword research, campaign building, client recommendations, QA processes, and regular reporting of results, insights, and optimization strategies. Bring passion, curiosity, strong interpersonal skills, and a desire to mentor others to drive success in this role.

Be Accountable and Responsible

• Lead discovery process to understand client overall and PPC goals
• Conduct PPC audits to identify structural weaknesses and opportunities while understanding the previous team’s tactics
• Ensure analytics tracking implementation is accurate and easy to manage
• Review current landing pages to identify opportunities
• Develop and recommend keywords as well as optimizations and testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
• Analyze program performance and KPIs (e.g., ROAS, CTR, CPA, conversion rate)
• Provide in-depth reporting on program performance and present insights and recommendations to clients by leading client status and reporting calls
• Work closely with media companies including Google and Microsoft
• Lead QA of trafficked approved plan into search engines (keywords, ad copy, extensions), and of all components prior to launch (dayparting, bids, budget, targeting parameters)
• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Understand the current AI landscape and how it pertains to search
• Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
• Train paid search specialists and be a subject matter expert for media strategy teams
• Provide POV’s on the industry both internally and externally

These are the qualifications we're looking for 

• 3 to 5 years of professional paid search campaign management experience
• Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience
• Deep knowledge of all Google / Microsoft products (search, PMax, Demand Gen, Video, Call, etc.)
• Healthcare and Pharma lead generation experience required
• Proficiency with Microsoft Excel and Google Workspace
• Excellent written, verbal, analytical, and presentation skills
• Ability to think critically and problem-solving orientation
• Proficient reporting and analytical skills
• Excellent project management and organization skills
• Ability to work well with teams while managing multiple projects under tight deadlines

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At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $83,600 - $100,350 based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.