Paid Search Marketing Specialist (native French)

We are Leads.io — the world’s #1 tech-driven lead generation agency. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team! Do you have what it takes to join Leads.io?

Key responsibilities:

The Paid Search Marketing Specialist is responsible for planning, optimizing, implementing, and analyzing all paid search engine marketing activities. As a member of our Marketplaces performance marketing team, you will help drive exceptional growth in a fast-paced, data-driven environment.

Other responsibilities are:

•  Plan, launch, and execute digital ad campaigns to increase awareness and drive new lead generation through our Leads.io Owned & Operated sites.
• Responsible for managing the day-to-day optimizations to drive enquiries from search and display accounts on Google and Bing.
• Test, monitor, and flawlessly execute Paid Search tactics to optimize campaigns, manage budgets, analyze data, and extrapolate insights.
• Research keywords, analyze their relevance, and perform competitive analysis.
• Extract campaign data & generate reports that summarize campaign performance to provide further actionable insights.
• Conduct A/B testing on ad copy and landing pages to continue to refine and improve conversion.
• Develop and create SEM ad copy and manage tests to improve performance.
• Implement and manage all aspects of paid search campaigns, including keywords, ad copy, bidding strategies and budgets.
• Report to and act as back-up to the Paid Marketing Manager on daily stewardship of SEM budgets and reporting to Upper Management.
• Accurately pace daily paid search budgets with a focus on identifying growth.
• Design, create, and report on A/B tests to drive improvements across all KPIs.
• Partner with the data intelligence team to develop dashboards to measure campaign success.
• Identify new opportunities to drive revenue and profitability within Google and Bing advertising platforms (Search, Display, Remarketing, and Video)
• Work collaboratively with cross-teams (Paid Social, SEM, Data, Programmatic, Display, + Paid Social) when developing campaign strategy and evaluating performance.

About Leads.io

Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across thirteen offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients' ventures to new heights of success.

As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.

Your qualifications

• You are a native French speaker and have a professional level of proficiency in English
• 2-4 years of experience in digital marketing, with a focus on Search Engine Marketing (SEM) and campaign setup
• Proven ability to work independently and take ownership of planning, executing, and optimizing search activities
• Skilled in setting up Search activities for targeted regions, with a results-driven approach to achieving marketing objectives

As Leads.io, we take great pride in our diversity and inclusivity as a hallmark of our success. For this reason, we ensure that all candidates from all backgrounds will receive fair consideration irrespective of their race, gender, faith, religion, or disability. We invite all qualified and motivated individuals to take a chance at joining our team! If you have any questions, feel free to reach out to [email protected].

What’s in it for you?

• 25 holidays per year with 8% holiday pay
• Hybrid working/working from home allowance
• An open and inclusive culture that fosters personal growth and initiative
• Knowledge sessions hosted by internal and external experts
• Daily lunches at the office
• Flexible working hours
• Provided equipment (Macbook, mouse/keyboard)
• Access to mental health support through OpenUp is offered anonymously and without cost
• The opportunity to work fully remotely for up to a month per year from a location of your choice

Excited? Wait until you see our cultural values!

✨ Trust – At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.

✨ Own it – Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.

✨ Grow smart – Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.

✨ Thrive as a team – We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.

Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by two interviews and an assessment for skills and cultural alignment. If successful, we will extend a formal offer. Upon acceptance, you'll embark on your exciting journey with Leads.io.

Ready for your new challenge? Apply now, and we will be in touch with you soon!