Paid Media Team Lead

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.

Today, we’re ready to add a new Paid Media Team Lead to the agency. This person will act as a leader to a team of 1-3 talented Paid Media subject matter experts, each of whom have their own unique clients. While your direct reports will be accountable for driving the media strategy, tactical execution, and client/account management of their respective individual clients, you’ll play an important oversight role in ensuring these clients receive a best-in-class agency experience.

At the same time, you’ll also manage 2-3 clients of your own, using your outstanding paid media strategy & performance marketing skills to deliver great results and delight your clients. This role is optimal for someone with a “player-coach” mentality who likes to lead a team of skilled SMEs while also keeping their skills sharp with their own clientwork.

Our Paid Media Team Lead is expected to work cross-functionally, finding opportunities to enhance our clients' overall digital programs through close collaboration with counterparts on our in-house Creative, SEO/organic search, Analytics & Measurement, and Client Services teams. You’ll work closely with and report directly to Silverback’s Senior Director of Paid Media, with whom you’ll play an active role in continuously improving the agency’s Paid Media processes, workflows, and products.

Here’s what we expect from our Paid Media Team Lead.

What You'll Do: Team Leadership, People Management, and Internal Collaboration

• Serve as a people manager and team lead for 1-3 Media & Creative direct reports.
• Coach your direct reports on performance & professional development through weekly 1:1s and ad hoc mentoring. Promote a positive, collaborative work environment.
• Maintain visibility into your direct reports’ individual clients. Play a key role in client satisfaction through quality assurance, strategic relationship management, and acting as a point of escalation when needed.
• Lead professional development conversations with direct reports on a frequent basis, as well as formal quarterly conversations and biannual reviews.
• Serve as a Paid Media “thought leader” within the agency — help drive Silverback’s Media & Creative product(s) forward through proactive, cutting-edge industry knowledge and a genuine enthusiasm for Paid Media & digital marketing
• For multiservice clients, work closely with counterparts on SEO to build a well-rounded marketing strategy across paid and organic channels.
• Collaborate with Silverbackers across Creative, Analytics, SEO & Content, and Client Services teams.
• Leverage internal project management tool(s) and processes to ensure consistent, high quality client delivery across your own work & your team’s work.
• Work with the Senior Director of Paid Media (who this position will report into) to plan & forecast employee resourcing, utilization, and hours on a rolling basis.
• Assist ad hoc with the continuous improvement of Silverback’s workflows and processes.

What You'll Do: Client Responsibilities and Paid Media Expertise

• Manage a portfolio of 2-3 of your own individual, unique clients.
• Act as the main strategic lead for your assigned clients, building & continuously optimizing winning paid media strategies based on clients’ goals/KPIs.
• Execute tactically within paid search and paid social platforms for your assigned clients. (In addition to its supervisory responsibilities, this is a “hands-on-keyboard” position!)
• Maintain cutting-edge knowledge and strong tactical abilities within Paid Search (Google; Microsoft/Bing) and Paid Social (Meta; LinkedIn; TikTok) ad platforms.
• Serve as the lead point of contact for all things Paid Media for your 2-3 “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships.
• Establish expertise within assigned clients’ industries; proactively share industry trends and updates with clients to demonstrate the value of our agency’s partnership.
• Collaborate closely with internal teammates on our Creative and Analytics teams to drive successful creative strategy/performance & analytics measurement, tag management, etc.
• Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients.

What We’re Looking For: Hard Skills

• 5-6 years of experience (minimum) in paid media digital/performance marketing
• 1-2 years of experience (minimum) as a direct people manager. Experience leading teams or successfully developing junior team members is strongly preferred.
• Previous agency experience is a MUST-HAVE! Must have strong experience managing both Paid Search AND Paid Social campaigns. (Our main platforms are Google, Meta, LinkedIn, and TikTok.) Candidates with experience in only one or the other will not be considered.
• 3 years of experience (minimum) serving as the main point of contact on client engagements; strong comfortability being client-facing.
• Strong experience driving/leading paid media account strategy
• Experience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creative
• Advanced proficiency with Google Analytics 4 and Google Sheets/Excel
• Experience with Google Tag Manager and Supermetrics is a plus!

What We’re Looking For: Intangibles

• A genuine love of learning — a great Silverbacker is someone who is always seeking to grow, improve, and meet & master new challenges!
• Strong analytical skills, technical knowledge and attention to detail
• Previous experience in a customer-service oriented role and/or someone with a genuine love of service & delighting customers and clients
• Outstanding critical thinking skills
• Strong work ethic and genuine desire to “roll up your sleeves” to produce exceptional results
• Excellent written and verbal communication skills
• Outstanding time management and organization skills
• The ability to accept constructive criticism in a professional manner and to learn from edits
• Comfort with constant personal and professional growth

PERKS/BENEFITS

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match

WORK ENVIRONMENT

• We’re a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication.
• We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.
• We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!

Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.