A fintech client is seeking a Paid Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong focus on data analytics and a proven track record in managing and optimizing paid media campaigns across various platforms.
RESPONSIBILITIES
- Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
- Analyze campaign performance data to derive actionable insights and optimize ad spend. Utilize tools like Google Analytics, SEMrush, or similar platforms.
- Create and present comprehensive reports on campaign performance, including key metrics, ROI, and recommendations for improvement.
- Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
- Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
- Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals.
- Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.
REQUIREMENTS
- Previous experience in paid media management and data analytics.
- Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and presentation skills.
- Detail-oriented with a strong focus on results.
Top Skills
What We Do
Hire Digital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency.
Our rigorous screening process enables us to curate top talents in as little as 48 hours with a first match success rate of 96%, helping our clients to accelerate time to market and achieve their business goals. Handpick talents and build your on-demand teams to gain control of your key priorities, plan seasonal resources, and launch pilots to success.
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