Paid Media Specialist

About us

dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.

Role Summary: 

We are currently seeking a full-time experienced Paid Media Specialist to support our brands in the setup, management, execution, optimization and reporting of digital promotional campaigns. The Paid Media Specialist will be responsible for managing paid digital platforms and tools across the business, setting up and administering paid PPC campaigns, implementing end-to-end campaign tracking, maintaining quality control, monitoring, and presenting reports/analytics based on business requirements.

Job Description:

• Crafting and implementing multi-channel paid advertising strategies to drive traffic, leads, and conversions.
• Strategically managing and optimizing paid advertising campaigns across major platforms such as Google Ads, Facebook Ads, LinkedIn Ads, as well as other significant channels like Twitter, Snapchat, and TikTok for optimal performance and reach.
• Utilizing advanced web skills and adept proficiency in ad platforms, search engine interfaces, and other essential tools to execute campaigns with precision and effectiveness.
• Handling key project management tasks such as media grid updates, audience planning, tag building/execution, and timeline tracking.
• Maintaining proactive communication with internal stakeholders on account progress, performance, and issue resolution.
• Leveraging various online and offline tools for analysis to maximize efficiency and effectiveness of paid media accounts.
• Conducting thorough testing and analysis of paid search ad techniques, copy and creatives to achieve maximum ROI.
• Researching and evaluating paid marketing efforts to identify new campaign opportunities.
• Staying updated on paid media best practices, bid management systems, keyword developments, tracking, and industry trends.

Requirements:

• 3+ years of experience managing paid search, online display, and social media ad campaigns.
• Hands-on experience with paid ad management tools and programmatic ads, including Google Ads, Google Ad Manager, various social media ad platforms, YouTube, and web analytics tools such as Google Analytics and Google Tag Manager.
• Deep understanding of digital marketing principles and best practices.
• Proven ability to manage and deliver multiple initiatives under tight deadlines, in a fast-paced environment.
• Agency experience is a significant plus.
• Exceptional time management and organizational abilities.
• Ability to effectively communicate with internal stakeholders, conveying clear and compelling messages.
• Highly proficient in computer skills, adapting easily to various software and tools.
• Google Ads certification or other relevant certifications are a plus.

Personal Attributes:

• Conversion and results orientated
• High quality work output with excellent attention to detail.
• Confident articulate communicator at all levels.
• Analytical with growth mindset, solution orientated.
• Proactive, always looking for ways to improve.
• Able to work under pressure.
• Able to prioritise and organize.
• Collaborative and Team player.

Good to have:

• Experience with A/B testing and conversion rate optimization techniques.
• Proficiency in Google Analytics & Google Tag Manager tracking.
• Basic understanding of SEO principles to align paid media with organic search strategies.
• Experience in budget management and forecasting for optimizing spending across advertising channels.

Benefits:

• Very collaborative work environment.
• Opportunity to work with teams based regionally and internationally.

"Please take the time to read the job description, you must meet all the criteria set out above for your application to be considered. We do check all applications and suitable candidates will be contacted within 5 days. If you are not contacted by us within 5 working days, please consider your application unsuccessful at this time."

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