As a Paid Media Specialist at Red Hat, you will be responsible for ensuring APAC paid media projects/programmes are successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to:
Key Responsibilities
● Develop, execute, and optimize cutting-edge paid media campaigns and programmes from conception to launch
● Work cross-departmentally to align campaign and programme strategies and goals across the organization
● Provide ongoing actionable insights into campaign and programme performance to relevant stakeholders
● Measure, and evaluate relevant paid media KPIs followed by applying optimization strategies to improve performance
● Oversee full funnel campaigns including Branding, Paid Social, Paid Search, content syndication, Demand and lead generation programmes
● Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
● Oversee and manage paid media budgets
● Manage external agencies and vendors to ensure an integrated approach
● Work with tech and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics
● Maintain knowledge of industry best practices and new technologies
Requirements :
● 8+ years of paid media and digital campaign experience
● Familiarity with paid social media like LinkedIn, Facebook, Wechat and Twitter; knowledge of programmatic platform partners like The Trade Desk, DV360, Criteo and knowledge of paid search
● Solid foundation in B2B marketing and experience and understanding in data flow and user journeys
● Prior experience at a digital media agency or in a campaign management role
● Excellent time management skills and Proven ability to create high quality deliverables
● Able to work across multiple campaigns and programmes
● Detail Oriented
● Ability to conduct basic-level analysis of trend data. Working knowledge of web analytics tools like Adobe Analytics, and reporting tools like Datorama and Tableau is a plus
● Familiarity with data management platforms (DMPs), content syndication lead-passing solutions is a plus
● Understanding of first-party audience segmentation through content data platforms (CDPs) like Adobe Experience Platform is a plus
What We Do
Just Global is an integrated marketing agency built to service the world’s most impactful brands at a time of global digital transformation. Media, insights and creative services work together to create data-driven business outcomes for brands by delivering the right stories, within the right experiences at the right times. With a workforce distributed across North America, Europe and Asia Pacific, Just Global provides the world’s leading global companies with a frictionless service experience that creates richer connections between brands and their customers. The independent agency transforms ‘marketing as usual' by activating relationships with people in wildly inventive and genuinely authentic ways.
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