Paid Media Analyst (Digital)

Posted 7 Days Ago
Be an Early Applicant
Bogotá, Bogotá, D.C.
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Digital Media Analyst at PGD is responsible for leading and optimizing digital campaigns for various advertisers, ensuring they meet performance goals. Key tasks include implementing, optimizing, and reporting on paid media advertisements across platforms.
Summary Generated by Built In

Company Description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. 

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. 

We Move People, and People Move Us!

Job Description

At PGD, the Digital Media Analyst is responsible of leading the digital campaigns for the assigned advertisers. Implementation, optimization and reporting of the paid media advertisements are the most important aspects to achieve the campaigns KPI’s performance goals.

Qualifications

Key Qualifications:

  • 1 to 3+ years of experience using digital marketing platforms, campaign management/optimization, or digital media operations.
  • Experience using one or more Paid Media Platforms related to Paid Social, Paid Search, and/or Programmatic
  • Tools or platforms like Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads, SA360, Google Analytics, Shopping, DV360, TTD, and/or Campaign Manager, etc.
  • Experience implementing and monitoring digital marketing campaigns
  • MS Excel
  • English Level B2+ or Higher (is a must)

Key Skills

  • The individual should have the willingness to accept responsibility of their role
  • Feel challenged in a constantly changing environment
  • Strong attention to detail
  • Strategic planning and organization of their daily tasks 
  • Open to learn new aspects of the Digital Marketing constantly

Additional Information

  • Employee engagement activities and events
  • Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
  • Find your path Program
  • You will have a coach that will support and help you grow
  • Level up Program

Top Skills

Dv360
Google Ads
Google Analytics
Linkedin Ads
Meta Ads
Sa360
Tiktok Ads
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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