Paid Advertising Manager (hybrid)

Company Description

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.

Read about our mission, story and values here.
To find out more about our perks, click here.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Thriving at Rewind:

We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us:

• Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win.
• Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them.
• Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life.
• Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users.
• Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success.
• We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way.

Job Description

The Paid Advertising Manager will join the Demand Generation team to develop and execute digital advertising programs that will fuel Rewind’s growth. These initiatives will generate brand awareness, drive leads and pipeline, and ultimately convert new customers for Rewind. 

You are creative, analytical, and passionate about developing and executing comprehensive digital marketing strategies that align to business goals. You have a strong background in digital advertising and paid social media, with experience running performance marketing campaigns, overseeing creative and media agencies and managing program budgets. You possess strong analytical skills, analyzing campaign results to inform strategy and continually optimize performance.

Your responsibilities: 

You will be owning and executing our paid advertising strategy and planning across multiple paid media platforms, ensuring strong ROI and customer acquisition efficiency while managing the paid advertising budget, allocating investments effectively to maximize impact.

You will also be:

• Managing and optimizing paid advertising campaigns on Bing, YouTube, Meta, Reddit, and Marketplaces. 

• Managing agency relationships at the operational day-to-day level and being accountable for quality of agency output and program delivery on Google and LinkedIn. 

• Building, segmenting, and refining audience targeting, including the use of lookalike audiences and remarketing strategies.

• Collaborating with other departments (ex. Product Marketing, Sales, Partnerships) to understand and support their objectives through various channels.

• Running A/B tests and other experiments to continually optimize campaigns and improve conversion rates.

• Driving the development of ads and landing pages for paid advertising needs with Content and Web.

• Using data to inform decision-making and performance improvements. Measuring, analyzing, optimizing, and reporting on paid advertising performance to improve ROI.

• Staying current with industry trends, best practices and technology in paid media and performance marketing.

Qualifications

You have 5+ years of experience overseeing paid advertising, with 3-5 years of experience doing so in a B2B SaaS company with significant hands-on experience building and executing multi-channel marketing strategies and programs via PPC, paid social media, and other digital advertising.

You are a goal oriented and curious person with strong problem solving capabilities. You love to collaborate with other teams and are adaptable to change.

You also have:

• Experience managing the creation of ads and landing pages via internal and external creative resources.
• Experience managing creative and media agency relationships, and campaign budgets.
• Expertise in campaign and channel analysis and reporting. You possess excellent analytical skills and leverage data to drive actionable insights & recommendations.
• A degree in Marketing, Business Administration, or a related field.
• Exceptional project management and organizational skills. 
• Ability to manage multiple priorities simultaneously, and thrive in a fast-paced environment.
• Strong written and communication skills.

Nice to have:

• Experience overseeing content syndication investments.
• Knowledge and hands-on experience with Hubspot, Salesforce, Google Analytics (GA4).

Additional Information

Where You’ll Work
Our organization follows a hybrid work structure where employees work from the office three days/week. This role will be based out of our Toronto office.

How Rewind Will Support You
We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to: 

• Flexible work hours
• Employee stock options
• Health benefits
• 3 weeks vacation
• 7 life leave days
• 2 Level Up days for professional development
• 1 volunteer day
• Summer hours (off every other Friday from June - September) and office closed during the holiday break in December
• 4 week sabbatical after 4 years with us
• Paid parental leave
• $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
• $1000/year wellness/home office allowance

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply.