We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**The candidates need to be San Diego or Southern California based
A day in the life:
We are seeking a Paid Ads Manager who will oversee and execute all paid advertising, with a focus on performance, strategy, and optimization across multiple digital platforms. This role requires a strategic thinker who can leverage data to drive results while staying on top of the latest trends and changes in both the digital advertising and the cannabis industry. The Paid Ads Manager will report into the VP of Marketing.
Responsibilities:
● Campaign Strategy & Management:
○ Plan, develop, and execute paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, Reddit, Pinterest, X, and other relevant platforms
○ Collaborate with cross-functional teams (creative, product, compliance) to help develop ads and landing pages that drive conversions and align with the brand’s voice
○ Continuously optimize campaigns to improve ROI, using A/B testing, ad copy tweaks, audience targeting, and bid adjustments
● Analytics & Reporting:
○ Monitor, analyze, and report on campaign performance, including key metrics such as CPA, CPL, ROAS, CTR, and conversion rates
○ Provide regular reports and actionable insights to the leadership team, highlighting key performance indicators, trends, and optimization recommendations
○ Use advanced analytics tools and platforms to track and measure campaign performance and customer acquisition funnels
● Audience Targeting & Segmentation:
○ Utilize demographic, interest-based, and behavioral targeting to drive high-quality traffic and conversions
○ Conduct thorough market research to identify customer personas, competitors, and audience segments that are most likely to engage with THC-related products
● Budget Management:
○ Manage and allocate advertising budgets effectively across platforms to maximize campaign performance and ensure optimal spend efficiency
○ Identify opportunities to reduce costs while maintaining high-quality leads and customer acquisition
● Compliance & Industry Knowledge:
○ Stay up-to-date on advertising regulations specific to the cannabis industry, ensuring all campaigns adhere to platform policies and legal guidelines
○ Navigate the complexities of advertising in the cannabis space, adapting strategies as necessary to align with evolving regulations and platform restrictions
Role Requirements:
● 4-5 years of experience managing paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, Reddit, Pinterest, X, and other digital ad platforms
● In-depth knowledge of performance marketing, including SEM, paid social, and display advertising
● Experience with campaign management, budget allocation, and optimization across a variety of platforms
● Strong understanding of key performance metrics (CPC, CPA, CPL, ROAS, etc.) and the ability to optimize campaigns for performance
● Experience in analyzing data, conducting A/B tests, and using insights to inform strategy
● Strong understanding of customer segmentation and targeting strategies
● Proficient in Google Analytics, Facebook Ads Manager, TikTok Ads Manager, and other industry tools
● Familiarity with cannabis industry advertising guidelines, including restrictions on major platforms, is a plus
● Creative thinker with the ability to craft compelling ad copy and visuals that resonate with target audiences
● Excellent communication skills, with the ability to collaborate across teams and present data-driven insights effectively
Bonus Qualifications:
● Experience with other ad platforms (LinkedIn, Snapchat, YouTube) or emerging platforms
● Knowledge of SEO, content marketing, and broader digital marketing strategies
● Previous experience working in the cannabis or CBD industry
● Familiarity with tools like SEMrush, SpyFu, and other competitive intelligence software
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
Top Skills
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
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