Paid Acquisition Manager

Who We Are

As seen on TechCrunch, Forbes, and Bloomberg, join one of fastest growing areas in FinTech by taking on the credit system. 

Work directly with one of Inc.’s top female founders and learn from some of the most talented people in the industry. Headquartered in San Francisco, Tomo’s mission is to replace the outdated credit system and open access to banking. 

We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. You are a self-starter with a high degree of rigor, organization, and discipline to get things done. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people build their financial future.

Position Overview
We are seeking a creative and results-driven Paid Acquisition Manager to lead the strategy, execution, and optimization of our paid social campaigns. The ideal candidate will have a deep understanding of social media platforms, advertising best practices, and data-driven decision-making to achieve campaign goals. This role will play a key part in scaling our brand’s online presence, driving engagement, and maximizing ROI across paid social channels.
 

Key Responsibilities

• Own the paid marketing budget in channels such as Google, Facebook
• Allocate and monitor budgets effectively across campaigns to ensure cost efficiency and maximum ROI.
• Track, analyze, and report on campaign performance metrics, including CTR, CPA, and conversion rates.
• Develop and execute paid social media strategies aligned with business goals, audience segmentation, and marketing objectives.
• Research trends, platform updates, and competitor strategies to identify growth opportunities.

• Manage end-to-end campaign execution across platforms such as Facebook, Instagram, Google
• Create ad copy, visuals, and landing pages in collaboration with designers and content teams.
• Implement A/B testing to optimize ad creative, targeting, and placement strategies.
• Adjust spending dynamically based on performance insights.
• Provide actionable insights and recommendations to improve campaign effectiveness.
• Work closely with cross-functional teams, including content creators, graphic designers, and marketing strategists, to ensure cohesive messaging.
• Serve as the subject matter expert on paid social media advertising, sharing knowledge and insights with internal teams.

Qualifications

• Prior experience of owning paid marketing budgets is must
• Proven experience managing paid social media campaigns with measurable success.
• Strong knowledge of platforms such as Facebook Ads Manager, TikTok Ads, and other relevant tools.
• Proficiency in audience targeting, retargeting, and segmentation strategies.
• Hands-on experience with performance tracking tools (e.g., Google Analytics)
• Excellent analytical skills and ability to interpret complex data sets.
• Creative mindset with a strong understanding of visual and written storytelling in a digital context.
• Excellent communication and project management skills.

Preferred Qualifications

• Being able to adapt and thrive in fast paced startup environments

Why TomoCredit?

Make a huge impact on the future of credit. Be mentored by some of the most seasoned FinTech executives from Square, Lending Club, and American Express, or build your own path. We want people to build their career here because they love the people they work with. Help contribute and build a strong culture because that’s what we care about. That’s why we have generous benefits: Salary, Equity, Insurance, Flexible Vacation Policy and Company-sponsored outings are just a few great things Tomo has to offer. We’re also pet friendly!

• Competitive Salary
• Insurance: Medical, Dental and Vision benefits.
• Equity: We're growing rapidly, and we want to share our future success/ financial upside with you. We offer an above-average ownership stake in TomoCredit for all employees.
• Flexible vacation policy. We trust that you know how to manage your time wisely so you can finish your work on time without burnout. Within that trust, we offer a flexible vacation policy.
• Company-sponsored outings. This is the best outlet to get to know each other outside work.

At Tomo diversity is important to us so all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.