Outreach.io Program Manager

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Role Description: We are seeking a highly motivated Outreach.io Program Manager to improve the effectiveness of Outreach.io in engaging customers and prospects. You will work closely with the Sales, Marketing, and Operations teams to ensure optimal use of the Outreach.io platform. Additionally, as the system administrator, you will be responsible for managing all content, processes, and reporting.
Key Responsibilities:

• Develop and maintain sequences, templates, snippets, and meeting types in Outreach.io.
• Test, analyze, and refine content to enhance performance and engagement.
• Conduct trend analysis and generate reports on effectiveness and user adoption.
• Manage rulesets, profiles, org settings, user configurations, triggers, and automated processes.
• Enforce tagging and collection protocols for streamlined organization.
• Ensure CRM data cleanliness across Outreach.io, Dynamics, and ZoomInfo.
• Collaborate with marketing to identify and segment leads for Outreach.io sequences.
• Oversee SDR and Sales Team onboarding, ensuring a seamless Outreach.io setup.
• Lead trainings, office hours, and documentation efforts to drive user adoption.

Qualifications

• BA/BS or equivalent experience.
• 2+ years of experience with Outreach.io or similar technology.
• Outreach Administrator certification (preferred but not required).
• Experience with CRM systems (preferably Dynamics).
• Strong understanding of sales and marketing messaging skills to craft sales-ready emails.
• Familiarity with Account-Based Selling strategies.
• Ability to thrive in a fast-paced, dynamic environment.
• Excellent verbal and written communication skills.
• Experience training and supporting Outreach.io users.

For positions in this location, we offer a base pay of $102900-$169800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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