OTC Marketing BM

Job Purpose

The Expert Brand Manager for OTC Portfolio will be responsible for developing and executing strategic HCP centric marketing initiatives that drive growth and market penetration for the company's OTC portfolio. This role requires a deep understanding of healthcare marketing, behavioural insights, and a proactive approach to stay ahead in a competitive market. The ideal candidate will ensure optimal brand communication to HCPs, increase product awareness with patients, and improve accessibility of products to meet patient and healthcare provider needs in India.

Key Responsibilities

The role has the following key deliverables:

• Strategic Marketing Development: Formulate and implement marketing strategies that support the business objectives of the OTC portfolio, ensuring alignment with regional & global priorities.

• Market Analysis & Consumer Insights: Conduct ongoing market analysis to understand patient and healthcare provider preferences, trends, and competitor activities. Use insights to refine marketing approaches and identify growth opportunities.
• Brand Positioning: Develop and enhance brand positioning for OTC products through targeted campaigns, effective messaging, and competitive activation strategies that resonate with the Indian market.
• Product Launches & Life Cycle Management: Plan and execute new product launches in close coordination with cross-functional teams, including sales, R&D, and regulatory affairs. Develop product-specific marketing materials and manage lifecycle strategies to maximize product potential.
• Traditional & Digital Marketing: Create omni-channel marketing campaigns (In clinic, mobile, email, events) that reach target audiences effectively. Monitor engagement and adapt strategies to maximize reach and impact.
• Sales Enablement & Collaboration: Collaborate closely with the sales team to develop training materials, promotional tools, and incentive programs. Support sales initiatives by aligning marketing strategies with sales goals and objectives.
• Stakeholder Engagement: Act as a liaison between internal teams and external stakeholders, including healthcare providers, industry influencers, and key opinion leaders, to strengthen brand credibility and market presence.
• Budget Management: Oversee the marketing budget for the OTC portfolio, ensuring optimal allocation of resources and maximizing return on investment (ROI) for all HCP centric activations and initiatives.
• Performance Measurement & Reporting: Track the effectiveness of activation spends through KPIs, prepare performance reports, and provide actionable recommendations for improvement to senior leadership.

Knowledge/Education Required: Minimum Level of Education Required

2+ years in marketing, with at least 4 years in a consumer healthcare/pharma. Prior experience in OTC/HCP product marketing is highly desirable.

Area of Specialization

Marketing, Sales

Why is it required?

This is minimum level of experience that will be required to be able to provide leadership and guidance to the Expert team in the territory.

What we offer:

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy and effort. So, we look to reward your contribution with a benefits package that includes but not limited to:

• Annual bonuses that reflect Haleon’s performance
• Hybrid@Haleon – our philosophy to hybrid work and supporting individuals work/life balance
• Childcare support – we offer enhanced maternity and paternity paid leave options for those important times as well as child care options
• Life Insurance and Private Medical Package – with additional preventive healthcare services for employees to provide protection and piece of mind
• Health and Wellbeing - programmes that take care of you physically and mentally
• Development Opportunities - future-ready training, so your skills are always up to date

Apply now to hear more about this role and our journey changing the future of everyday health. 

With our passion, knowledge and expertise alongside our category leading brands such as Crocin, Sensodyne, Voltaren and Centrum, we’re uniquely placed to grow a strong, successful business.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
 

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
 

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.