NavCo Growth Lead – Commercial Partnership

Job Description:

About the Company:

Dentsu and Santander are partnering to drive growth and prosperity by helping Small and Mid-sized Businesses to access International Trade through a world-first, global platform and ecosystem of expertise, insight and connections. This role will be an important member of the team behind our platform’s launch and global success.

Purpose of Role:

The Growth Lead – Commercial Partnerships will be responsible for developing and executing strategies that drive subscriber growth and business development through partnerships with key organizations, including commercial partners in banking and B2B services. The role involves closely working with partners to understand their organizational needs, brand strategy, growth objectives, and adapting our partnership marketing toolkits to unlock value for both parties. The focus will be on converting partner back-book customers into subscribers while executing joint marketing, social media, and communication strategies to drive customer acquisition and growth.

Key Responsibilities:

Strategic Partnership Development & Management:

• Identify and cultivate strategic partnerships with commercial partners in banking, B2B services, and other sectors to drive joint growth initiatives.

• Develop a deep understanding of each partner's organization, brand strategy, growth objectives, and market dynamics.

• Adapt and customize partnership marketing toolkits to align with partners' goals and unlock value for both parties, ensuring successful joint subscriber acquisition efforts.

• Build strong, long-lasting relationships with key stakeholders within each partner organization, ensuring sustained collaboration and growth.

Joint Go-To-Market (GTM) Strategy Execution:

• Plan and execute joint GTM programs in collaboration with partners, aligning marketing efforts to generate high-quality leads and convert back-book customers into subscribers on our platform.

• Work closely with partners’ BD and RM teams to identify and target key customer segments for conversion through CRM systems, digital marketing, and sales efforts.

• Collaborate on co-branded content, events, and promotional campaigns designed to drive awareness, generate leads, and convert prospects into new subscribers.

Network Expansion and Lead Generation:

• Leverage key partner channels, including BD and RM teams, CRM, and digital platforms to generate and convert high-quality leads into subscribers.

• Identify new partnership opportunities that align with our subscriber acquisition goals and business growth objectives.

• Implement lead generation strategies that integrate seamlessly with partner marketing and sales efforts to deliver measurable growth for both parties.

Collaborative Marketing, Social Media, and Communications:

• Partner with internal marketing teams and external partners to create joint marketing campaigns, social media content, and communications strategies.

• Raise awareness of our platform through joint marketing efforts, leveraging digital channels, events, webinars, and social media to drive engagement and acquisition.

• Ensure consistent messaging and alignment between both parties’ marketing activities, ensuring a unified and effective approach.

Performance Monitoring and Continuous Optimization:

• Track, measure, and analyze the performance of joint programs and campaigns to ensure they are driving lead generation and subscriber growth.

• Provide actionable insights and recommendations to partners and internal stakeholders based on campaign performance and subscriber conversion metrics.

• Continuously refine marketing strategies and partnership approaches to ensure alignment with business objectives and maximize results.

Relationship Building and Stakeholder Communication:

• Serve as the primary point of contact for all commercial partnerships, managing relationships with senior executives and key decision-makers.

• Foster collaboration and alignment across internal teams and partner organizations to ensure mutual success and value creation.

• Regularly update stakeholders on partnership activities, performance metrics, and business outcomes, keeping both internal and external teams aligned.

Innovation and Continuous Improvement:

• Stay informed of industry trends, new technologies, and emerging partnership opportunities that can drive business growth and subscriber acquisition.

• Introduce innovative strategies to improve the effectiveness of partnership programs and deliver better outcomes for both [Company Name] and its partners.

• Continuously assess and refine the partnership marketing toolkit to ensure it remains relevant, impactful, and aligned with partners' needs and objectives.

Qualifications:

• Education: Bachelor’s degree in Business, Marketing, International Relations, or a related field. An MBA or advanced degree is a plus.

• Experience: Minimum of 7-10 years of experience in B2B marketing, strategic partnerships, or business development, with a focus on driving growth through partnerships. Experience working within or with commercial partners in banking, B2B services, or related industries is highly desirable.

• Partnership & Channel Management: Proven experience in managing B2B partnerships, including working with BD, RM, and sales teams to drive lead generation and subscriber acquisition.

• Marketing Expertise: Strong experience in joint marketing, social media, and communications strategies aimed at B2B growth and customer acquisition.

• Lead Generation & Growth Focus: Experience in driving lead generation and business growth through targeted marketing and collaborative sales efforts.

• Negotiation & Relationship Management: Strong negotiation skills and the ability to build and manage relationships with senior-level stakeholders at commercial partner organizations.

• Analytical Skills: Ability to track, analyze, and optimize partnership programs and marketing campaigns based on performance data and insights.

• Project Management: Strong organizational skills, with the ability to manage multiple programs and initiatives simultaneously.

• Communication Skills: Excellent verbal and written communication skills, with the ability to engage and influence key stakeholders and decision-makers at partner organizations.

• Adaptability & Innovation: Ability to adapt strategies based on partner feedback and market dynamics while introducing new ideas and approaches to achieve business goals.

A Few Of The Benefits

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning

• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)

• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years

• You'll have a hybrid working schedule, with flexible start/end hours
   

Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.
As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter

#LI-VW2 #LI-Hybrid

Location:

London

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent