National Trade Marketing Manager

Posted 9 Days Ago
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Tlalnepantla de baz, Tlalnepantla, México
Senior level
Other • Manufacturing
The Role
The National Trade Marketing Manager at Clorox focuses on enhancing the sales team's capability by developing sales strategies, implementing trade marketing approaches, and collaborating with cross-functional teams for successful product launches. They also oversee budget management, evaluate promotional activities, and foster team development.
Summary Generated by Built In

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

The TMM is responsible for improving the capabilities of the Sales area through the development of tools, tactics, business plans, information, and analysis. They will also be responsible for collaborating with the commercial organization to achieve superior results in executing the AmpS strategy in Retail. The TMM will also work with their team to enhance the capabilities of the "Field Sales" team in obtaining and utilizing information, using tools and CAS to achieve superior results. They will also collaborate with Marketing and other functions to ensure that relevant insights and customer inputs are considered in the CBP's.
Develop tactics aimed at building the value of our brands with customers/channels, in line with the commercial strateg

In this role, you will:

Business Development:

  • Develop and implement strategies to enhance brand value aligned with commercial goals.
  • Lead the planning and execution of sales strategies and tactics, including promotions and campaigns.
  • Monitor and prioritize key performance indicators for sales channels and brands.
  • Provide insights and trends to improve sales processes and customer engagement.
  • Collaborate with cross-functional teams to drive successful product launches and capitalize on market opportunities.

Trade Services:

  • Define and implement trade marketing approaches to optimize sales performance.
  • Ensure effective utilization of resources and tools to support field sales teams.
  • Provide training and support on sales techniques and market insights.
  • Monitor and evaluate promotional activities to maximize return on investment.

Organizational Development:

  • Develop the capabilities and effectiveness of the trade marketing team.
  • Implement performance management systems and succession plans.
  • Foster a culture of continuous improvement and collaboration within the team.

In-Store Marketing Plan:

  • Coordinate marketing and sales efforts to drive in-store promotions and activities.
  • Ensure alignment with overall demand strategies and customer needs.
  • Develop compelling communication materials for point-of-purchase and packaging.

Budget and Internal Controls:

  • Manage budget allocations for trade marketing and sales promotions.
  • Ensure compliance with internal policies and regulatory requirements.
  • Monitor and report on financial performance and deviations from targets.

What we look for:

Years and Type of Experience:

  • More than 6 years of experience in commercial areas, specifically in Trade Marketing for at least three years.

  • Knowledge of sales management process and CAS.

  • Management of pricing policies and commercial cascades.

  • Minimum required English level: Intermediate to Advanced.

  • Interpretation of Nielsen Audits, Household Panels, Scorecards.

  • Commercial Project Planning and Business Planning.

  • Sales, Distribution, and Financial Management tools (profitability, margin, costs).

Skills and Abilities:

  • Leadership and influence:

    • People development.

    • Strategic vision.

    • Results-oriented.

  • Teamwork and strong interpersonal relationship skills.

  • Essential communication skills.

  • Strong negotiation skills.

  • Planning and Organization.

  • Comprehensive and long-term business vision.

Technical Skills:

  • Extensive knowledge of channel and customer strategy and operations.

  • Expertise in Conceptual Selling and Category Management.

  • Skills in the Business Planning process.

  • Profound knowledge of MS Office (especially PowerPoint and Excel) and Market Auditing

#LI-Hybrid

Workplace type:

Hybrid

We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.

At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.

Benefits we offer to help you be well and thrive:

  • Competitive compensation

  • Generous 401(k) program in the US and similar programs in international

  • Health benefits and programs that support both your physical and mental well-being

  • Flexible work environment, depending on your role

  • Meaningful opportunities to keep learning and growing

  • Half-day Fridays, depending on your location

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.

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The Company
HQ: Oakland, CA
7,077 Employees
On-site Workplace
Year Founded: 1913

What We Do

Clorox is a global company with leading brands that have become household names: our namesake bleach and cleaning products; Ayudín® and Poett® home care products; Pine-Sol® dilutable cleaner; Fresh Step® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water filtration products; Glad® bags, wraps and containers; and Burt's Bees® natural personal care products. We manufacture products in more than two dozen countries and market them in more than 100 countries. Clorox trades on the New York Stock Exchange under the symbol CLX.

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