National Channel Manager

Posted 4 Days Ago
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Plano, TX
Hybrid
Entry level
AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Where local is big time.
The Role
The National Channel Manager at Optimum is responsible for maintaining and enhancing relationships with national partners. This role includes overseeing sales management, recruiting suitable partners, ensuring their training and competency, and coordinating marketing strategies to drive revenue growth through collaboration with partners, while addressing market conditions and business model adaptations.
Summary Generated by Built In

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The National Channel Manager (NCM) role is a dedicated resource to our National Partners, acting as a trusted advisor and valued business consultant. The NCM governs the overall relationship between the National Distributor and Optimum, provides general administrative oversight, acts as an advocate of Optimum within the National Partner ecosystem, and acts as an advocate of the Partner within Optimum. S/he establishes deep relationships with key National Partner stakeholders, and in collaboration with the local channel team(s) provides and manages to jointly developed business objectives and action plans, aligns mutual resources, engages in strategic sales opportunities, and ultimately drives profitable revenue growth for Optimum through our National Partners.
Responsibilities
- A Sales Manager - making sure projections are accurate, leads are followed up, promotions and incentives are executed, and customers are satisfied.
- A Brand Steward - chartered with acquiring and maintaining share in a highly competitive partner environment. This includes responsibility for:
- Recruiting the right partners with specific expertise and market coverage required by the vendor's go-to-market strategy
- Maintaining partner competence through certifications and training
- Identifying and resolving partner performance and participation issues before they impact vendor market performance
- Ensuring that partners know how to do business with Optimum, including proficient use of the Optimum's tools
In support of the partners an NCM must also be a Channel Advocate - communicating highly valuable information back to the Optimum regarding:
- The impact of programs and policies on the partners' various business models - "explaining how the effect of decisions hits the partners' top and bottom lines".
- Local market conditions, including opportunities and threats
- Changes to a partner's business strategy that requires a coordinated vendor response
NCM's must also be a Trusted Advisor capable of building a solid business relationship based on economics.
This includes:
- Construction of a solid business value proposition during recruiting
- Advice on how to grow the business with new offers, new markets, new promotions and funds (eg. MDF).
- Identification of options and migration paths to new business models to adapt to changing market conditions
- Construction of an ROI on partner investments in training, certifications and offers
For Both Optimum and our Partners , the National Channel Manager is:
1. A Resource Coordinator making sure that Optimum's resources - technical and sales support (including product teams, product specs, white papers, best practices and testimonials), relevant programs and policies, and opportunities for field coordination, are identified and made available to partners as needed.
2. A Conflict Manager responsible for customer-centric field engagement throughout the ecosystem. For example:
- Policy implementation
- Program implementation (eg. Deal Registration)
Qualifications
• 8 to 10 years of relevant experience in areas of increasing responsibility, including 5 or more years of marketing communications, advertising or related experience• Leadership skills to shape/lead growth vision and marketing strategy• Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and indirectly manage across cross-functional teams• Strategic planning and clear thinking with ability to drive change - develop new ideas through collaboration and execute on creative ideas• Assertiveness - strong influencing skills across business functions; confidence to share difficult messages, defend decisions and make judgment calls• Ability to formulate and implement strategic marketing plans, establish KPIs, monitor and analyze marketing performance metrics and improve campaigns to inform future marketing decisions• Excellent oral and written communications skills
At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, religion, age, disability, sex, sexual orientation, gender identity or protected veteran status, or any other basis protected by applicable federal, state, or local law. The Company provides reasonable accommodations upon request in accordance with applicable requirements.
Optimum collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state, and local law.
Applicants for employment with the Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Nearest Major Market: Plano
Nearest Secondary Market: Dallas

What the Team is Saying

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The Company
HQ: Long Island City, NY
9,000 Employees
Hybrid Workplace
Year Founded: 1973

What We Do

We are a top broadband communications video services provider in the US utilizing the latest technology. We serve nearly 5 million residential and business customers across 21 states with an advanced portfolio of connectivity services, including Optimum Fiber Internet, Optimum TV and Optimum Mobile.

We also operate Optimum Media, an advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and clients, as well as hyper-local and international news networks through its News 12 and i24NEWS brands.

New to our portfolio is Juice Media. Juice is an emerging outcome focused, omni-channel customer acquisition platform.

Central to how our company operates is the idea of reinvention - fearless reinvention. And to meet the needs of our customers, we have built a company and team that is equipped to deliver on the Optimum promise and one that is reflective of the many diverse communities we serve. Optimum employees are driven, innovative, and know how to lean in and use their voices to challenge ideas and celebrate one another, understanding how they, as individuals, impact the greater team and our customers for the better.

Why Work With Us

Optimum is part of a family of brands under Altice USA covering the telecommunications, news, media and advertising spaces. There is overlap across all of our businesses and some roles offer the opportunity to support multiple brands!

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Optimum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
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