Music Growth Manager

Company Description:

Duetti, founded in 2022, is on a mission to revolutionize the financial landscape for independent music artists. Our innovative model provides immediate cash flow options, enabling artists to monetize their master catalogs, individual tracks, or parts thereof—a unique opportunity that was once exclusive to a select group of A-list artists. We employ a highly scalable data-centered approach to catalog pricing and marketing, utilizing cutting-edge prediction and risk assessment methodologies alongside innovative optimization tactics. 

Founded by Lior Tibon, former COO of TIDAL, and Christopher Nolte, former Business Development executive at Apple Music, Duetti publicly launched in May 2023 and now has over $235 million in funding from Flexpoint Ford, Nyca, Northleaf, Viola Ventures, Roc Nation, and others. Duetti's music platform has helped over 500 artists in over 30 countries receive up to $3 million per transaction. 

With offices in New York City, Los Angeles, and Miami, Duetti offers a competitive benefits package, including healthcare coverage, flexible paid time off, and a hybrid work model. Duetti provides an inspiring and familial yet ambitious work environment, where your expertise and creativity will contribute to reshaping the future of artist monetization and make an immediate tangible impact on artists’ lives. Join us on this transformative journey as we reshape the financial landscape for artists.

Job Description:

As Music Growth Manager, you are responsible for hands-on execution of innovative strategies on platforms such as Spotify, YouTube, Apple Music, and TikTok to improve the performance of Duetti’s song catalog. Strategies will be informed by your experience researching, designing, and executing sophisticated marketing programs and creating growth loops.

You will concentrate on deploying scalable and adaptive strategies for the dynamic music market. You will explore, execute, and measure a wide variety of approaches while contributing to Duetti’s ongoing programs including playlisting, YouTube channel expansion, and algorithmic optimization. You will also be responsible for creating new tactics and building frameworks to bring programs to scale. You will “hack” the most efficient execution paths for each strategy, utilizing various internal and external resources.

You will:

-Develop an extensive understanding of single-track marketing practices while adapting those to the specific attributes of tracks owned or are of interest to Duetti.

-Lead the execution, monitoring and adaptations of various optimization strategies by deploying various internal and external resources. 

-Collaborate with our broader team (including our co-founders and the Platform team, as well as various external partners) in thinking through the appropriate data sources, analytical models and tracking and forecasting tools in order to identify, execute and monitor optimization strategies for our catalog.

-Design and measure experiments on the fly.

Job Requirements:

-At least 2 years of experience ideally in a growth marketing or data-driven marketing role; other experience of management consulting or similar will also be considered.

-Experience building and executing paid media campaigns.

-Extensive knowledge of digital platforms such as Spotify, YouTube, TikTok, and Apple Music. Experience creating content and building paid and organic audiences are a plus.

-Ability to build testing frameworks, analyze raw data, and derive key insights in a dynamic work environment.

-Proven attention to detail, strong work ethic and enthusiasm of working in an early stage start-up environment which requires “self starters” and problem solvers.

-Agency experience preferred.