Monetization Product Manager - Taboola News

Curious about what it's like to work at the world's #1 discovery platform as a Product Manager? We're glad you asked!

Taboola is looking for a monetization Product Manager to join our Taboola News Wallpaper Product team. Taboola News Wallpaper is a new, fun and innovative lock screen experience used by over 150 million users each month across 65 countries. It provides users easy access to content, including articles, videos, and news updates, directly from their lockscreen.

As the Monetization PM, you'll be responsible for developing and executing monetization strategies, optimizing ad placements, and collaborating with cross-functional teams to enhance revenue streams while ensuring a seamless user experience. 

We are looking for someone with expertise in mobile monetization, including both mobile web and in-app advertising, combined with a deep understanding of ad tech, mobile user behavior, and engagement metrics.

 What are some of the things you will do on a day-to-day basis?

• Develop and own the monetization strategy for the Taboola News Wallpaper product, focusing on driving revenue growth.
• Manage the product lifecycle end-to-end: ideation, validation, A/B testing, data analysis, collaborating with R&D, writing specs, launching, and iterating based on results. 
• Assess and prioritize feature requests and product enhancements to maximize impact.
• Develop and maintain product roadmaps, outlining timelines for upcoming releases and feature launches.
• Collaborate with design, engineering and monetization teams to create and launch monetization features that optimize both lock screen interactions and post-click experiences.
• Monitor and analyze key metrics to assess product performance and identify areas for improvement, leveraging insights from data and working with analysts.
• Implement best practices in digital advertising, including display, native, video ads, and more, to drive optimal monetization strategies.
• Manage stakeholder relationships, including executives, customers, and external partners, ensuring alignment on product goals and progress.
• Commit to results and regularly report on progress to company leadership and present key findings and results on a quarterly basis.
• Stay informed on industry trends and innovations, particularly within the Google ad ecosystem, to ensure our monetization approach is competitive.

What are the skills a good Product Manager needs to have? 

• 3-4 years of product management experience with a focus on mobile products and monetization.
• Strong understanding of digital advertising models, including Google Ads, display advertising, programmatic, native ads, and sponsored content.
• Proven experience in developing and executing monetization strategies for mobile products.
• Experience working with advertising technologies such as ad servers, real-time bidding (RTB), and demand-side platforms (DSPs).
• Strong knowledge of ad compliance and user privacy regulations (e.g., GDPR, CCPA) is required.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management skills, including the ability to manage complex processes across multiple teams and external partners.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and external stakeholders.
• Strong understanding of user experience (UX) principles and their role in monetization.
• A collaborative team player with a positive attitude - essential in our culture
• Willingness to travel quarterly for team or client meetings.

Why Taboola?

• Taboola is the world's leading recommendation platform reaching over 500 million daily active users. We're growing rapidly, and have recently gone public on the NASDAQ.
• Adam Singolda, Taboola Founder and CEO says; "You can copy anything from another business but you can't copy a company's culture."
  If you ask our employees what they love about Taboola they will tell you that here, they are able to discover their best professional selves, explore where they can grow to, and learn from and together with smart and talented people.
• At Taboola, we pride ourselves in making an impact on how people consume content across the world, a culture of transparency, passion, and a diverse, inclusive and friendly work environment. 
• You can get to know us more by visiting our company website, careers site, Taboola Life blog and social media channels; Facebook, Instagram, Twitter and LinkedIn 

Want to learn more about us, you're welcome to watch the latest News article about Taboola

Sounds good, how do I apply?

It's easy, submit your CV by clicking the "Apply" button below. 

 Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

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