Media Strategy & Deployment Lead

Media Strategy & Deployment Lead

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

A media & digital native, you will lead the development and execution of breakthrough media strategies across Consumer IFP with a focus on PESO integration, including biddable media set-up and optimisation to drive efficiencies through our media partners. You will work closely with Content teams, to ensure we are optimizing our brand messaging and media to deliver robust effectiveness driving business impact across a multi-market organization.

Key Responsibilities include: ​

• Set strategic guidance for IFP Consumer on media investments across ABUs dependent on size, priority and business objectives

• Partnering with Agency Partners, Creative & Comms & ABUs to create breakthrough plans, driving incremental impact

• Building channel plan recommendations for consumer brands

• Driving a performance mindset in team and with ABUs/markets, to optimize media strategy

• Working with agency partners to ensure adherence to the strategy and appropriate execution

• Responsible for budget & planning in partnership with ABUs

• Own PESO planning, in partnership with Creative & Comms, ABUs as well as Digital Experience to ensure our Campaigns and Consumer Journeys are integrated

• Able to balance the value of our PESO media via longer term MMM

• Own day-to-day relationship between KC and PESO media agencies, ensuring we realise their value and drive strategic growth long-term

• Comfortable working analytics, identifying incrementality areas for growth

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About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.  

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. 

About You

You perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You’re driven to perform at the highest level with a passion for media strategies across Consumer brands. As a person, you’re a self-driven and highly motivated, creative thinker inspired by doing things differently, someone who is always taking initiative to make things better.

You will also need the following qualifications:

• High demonstrable experience of influencing stakeholders at a high level

• Recent leadership experience building and leading high performing teams

• Demonstrable experience of close collaboration with Creative teams, with proven results

• Recent experience in both strategic and hands-on biddable media platforms and optimisations

• Experience building and executing dynamic content models and media plans, as well as utilising consumer databases within media

• Experience working on life-time-value propositions within media strategies desirable

• Able to work in a fast-paced environment, guiding team to adapt at speed

• Able to prioritse to ensure team are effective and impactful

• Strategic Growth mindset, with experience working on large to small scale budgets and adapting techniques and methodologies for maximum impact

• Track record of delivering robust effectiveness/ROI from media and creative deployment (MMM) to drive business impact.

Total Benefits

We offer competitive pay and benefits to employees and reward excellence and performance.  Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme. 

Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.  

To Be Considered 
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.  

In the meantime, please check out the careers website.  

And finally, the fine print…. 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. 

#LI-Hybrid

Primary LocationUnited Kingdom- Flexible Location - South East England

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time