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Purpose :
The Media Solutions Consultant for Motorsport & Brand Client Vertical will support key UK motorsport and brand clients, ensuring the delivery of tailored media evaluation solutions that meet client expectations and drive growth. With a focus on supporting top-tier global clients and the expanding Brand sector, this role is integral to ensuring timely and accurate delivery, and providing relevant insights that help clients make informed decisions about their sponsorship investments and media exposure.
Key Priorities :
Collaborating Closely with the Client Strategy Team - Work closely with the Client Strategy team to thoroughly understand client objectives and translate them effectively into projects for the Motorsport and Brand verticals. Translate client needs into actionable solutions that support their marketing and sponsorship goals across motorsport and brand sectors.
Ensuring Timely and Accurate Delivery of media solutions - Internally manage the delivery process, coordinating with Project Management, Media Analytics, and Operations teams to ensure the programme runs smoothly and meets delivery deadlines. Serve as the primary communicator to clients, keeping them informed on progress and addressing any concerns regarding delivery timelines and output quality.
Providing Consistent and Relevant Insights to Clients - Lead the delivery of consistent, actionable insights for clients, drawing from various data sources to provide a holistic view that supports further engagement and new business opportunities. Actively engage with clients to interpret results, highlighting key takeaways and ensuring insights are integrated into their broader sponsorship strategy.
Tasks and Responsibilities :
- External Business Engagement & Solutions Design (Proactive & Reactive)
- Develop and implement media evaluation solutions for high-value clients in the Motorsport and Brand sectors, ensuring tailored insights and relevant metrics that reflect client objectives.
- Collaborate with the Client Strategy team to ensure Motorsport and Brand projects align with client needs, delivering actionable insights that enhance client satisfaction and engagement.
- Support Sales and Revenue teams in pitching media solutions to attract new business and retain key clients.
- Represent the business in industry discussions and events, contributing thought leadership on sponsorship and media strategy across motorsport and brand sectors.
- Internal Business Engagement (Product/Ops/Analytics) & Solution Standardisation.
- Coordinate with internal teams (Operations, Analytics, and Project Management) to streamline project delivery, minimize manual reporting, and standardize methodologies across motorsport and brand projects.
- Identify opportunities to improve data visualization, working with existing tools and contributing to the development of new solutions.
- Support the improvement and standardization of existing products, ensuring they meet the dynamic needs of motorsport and brand clients.
- Proactively identify and analyze complementary datasets to enrich deliverables and provide added context, creating new avenues for engagement and revenue growth.
Key Competencies :
- Strong collaboration skills, particularly in aligning project execution with client needs across the Motorsport and Brand client verticals.
- Develop expert knowledge in motorsport sponsorship dynamics and brand audience targeting strategies within the UK market and international markets.
- Proven experience in collaborating on complex projects and communicating effectively with clients regarding delivery timelines and data insights.
- Highly data literate, with a focus on innovating the presentation of data to support strategic decision-making.
- Proactive in identifying and pursuing new insights, enriching client deliverables, and supporting revenue growth through actionable, relevant media insights.
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What We Do
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.