Media Planner

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding of the client objective. Responsible for all pre-sales activities, from receipt of the request for proposal, pricing and building campaigns, assisting with the internal negotiation process as well as guiding sales through the close of deals. Works with moderate guidance in own area of knowledge.
Job Description
Core Responsibilities

• Creates proposals across different media platforms in varied Geography (Zone/Market/National) adhering to all rate cards. Media Platforms/Products include Streaming (CTV/Desktop/Mobile, VOD), Linear TV, Addressable Advertising, Comcast TV Guides and Programmatic Advertising.
• Conducts proper analysis to determine optimal inventory to deliver on client goals, customizing for specific target audiences when needed.
• Advises upon pre-empt notices, overall reporting, and other related inventory information.

• Proactively offers solutions and strategies to help ensure success of current and future campaigns, influencing short- and long-term utilization of entire product portfolio.

• Maintains awareness of guardrails and appropriately communicates and escalates violations.
• Demonstrates an expertise in our systems and tools (internal inventory tools, rate generation, Strata, AOS, Looker, FW MRM, YieldEx etc.), and provides feedback for areas of potential improvement. Works with other departments as necessary to achieve these improvements.

• Proficient in Microsoft Excel, including data entry, basic formulas, and formatting.
• Collaborates cross functionally with varying departments, such as Advertising Operations, Campaign Management, Sales, Data Analytics, Measurement and Insights, Sales Development, Business Operations, and Finance etc. to help support all business needs.
• Consistently exercises independent judgment and discretion in matters of significance.

• Demonstrates a positive attitude towards challenges and takes personal responsibility to make decisions, solve problems and act.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Systems Thinking; Data-Driven Decision Making; Strategic Thinking; Communication
Salary:
Pay Range: This job can be performed in Maryland, and New York with a Pay Range of $56,376.00 - $93,020.40
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years