Media Planner

Posted 7 Days Ago
Be an Early Applicant
Lisboa
3-5 Years Experience
AdTech • Marketing Tech
The Role
As a Media Planner, you will collect and analyze market data, identify target audiences, plan and optimize ad campaigns, allocate budgets, monitor costs, and evaluate media strategies, focusing on both online and offline advertising outlets.
Summary Generated by Built In

Company Description

SPIRIT OF A STARTUP, SOUL OF A POWERHOUSE

At Spark Foundry, we bring HEAT to brands: Higher Engagement, Affinity, and Transactions.

By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.

Energy and innovation fuel our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.

Job Description

We are looking for a highly motivated and experienced Media Planner with strong knowledge on offline advertising campaigns. You would be responsible for planning, negotiating and executing media plans.

What are you going to do:

  • Collect and analyze market data
  • Identify target audiences and understand their behavior and habits
  • Determine the best media outlet mix for our campaigns
  • Plan and optimize ad campaigns
  • Allocate budgets and monitor costs
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluate the success of media strategies and campaigns
  • Reporting

Qualifications

  • Mín. 3 years of experience as a Media Planner in Media Agencies in Portugal (mandatory)
  • Have offline media planning knowledge, experience and heave users of media planning’ tools (mandatory)
  • Good knowledge of excel
  • Knowledge in the different phases of planning: research, strategy, tactic, negotiation, buying, following-up, optimization and invoicing
  • Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners
  • Portuguese native (mandatory)
  • Good English Level (B1 or more)
  • Attention to detail and ability to manage multiple priorities
  • Knowledge in statistics and database will be valued
  • Knowledge of Yumi and AdLog will be valued

Additional Information

  • Hybrid work: 2 days of remote work + 3 days of work from office per week.
  • #WorkYourWorld: up to 6 weeks/year from more than 100 countries (including anywhere in Portugal), from your 1st year within the Groupe.
  • Growing in such a challenging and 'fast-paced' environment!
  • Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption.
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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