Media Performance Manager

Company Description

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Job Description

Your responsibilities as a Business Manager – Operations

This is an opportunity to work with one of the world’s finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners. We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of the account. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their workload autonomously.

 Campaign Management & Delivery

•Assist the Campaign Management team in the management and flow of campaign briefs for digital buying (programmatic, paid search and social) globally. •Build a strong relationship and remain in regular communication with key local markets on campaign management progress and overall servicing to ensure high satisfaction.

•Work in collaboration with activation specialists to ensure all channel activations are connected properly in terms of audience sharing where relevant.

•Working alongside channel leads, develop and oversee continued advances in campaign best practice and operations to drive improved service, output, and performance.

•Monitor closely the pace of optimizations to guarantee the highest levels of optimization around campaign management.

•Monitor monthly efficiency and effectiveness per channel ensuring the team delivers continued performance against pre-defined performance benchmarks. •Make sure campaigns are live on time and obtain resource to troubleshoot any issues.  Automation

•Support delivery of the automation agenda around digital activation.

•Support deployment of the relevant automation tools driving efficiency and effectiveness.

•Support on data governance to ensure data quality for campaign reporting is 100%

 Team Coordination

•Guide Account Executive on quality of work, timeliness of delivery and overall happiness on team (ensure workload is balanced across team members).

•Work on PCA and other reporting delivery ensuring consistent performance insight and storytelling, pull channel experts as required to lift the story.

•Help define training plan for 100% certification on key platforms and ensure channel specialists become performance experts over time

. •Support Network and Digital directors on getting new markets onboarded  Planning Support & Best Practices

•Compile market learnings for top markets and present to local client and agency teams showcasing tests, value, efficiency, and effectiveness delivered by the team (quarterly).

•Organise regular meetings with planning and performance team to share best practices.

•Work towards channel best practice and WOW documentation, communicate, and where required present changes to local agency teams. You will fit right in if you have –

We are looking for an ambitious, proactive, curious and enthusiastic digital media senior exec. They will be highly organised, able to work independently on projects where needed but also enjoy working within a team that has a strong, collaborative working ethos. They will be able to demonstrate experience of managing and developing a team, work at a fast pace and alongside multiple stakeholders and have a positive, can-do attitude.

 Prior experience in operation roles.

 Be a self-starter and competent with business complexities of managing medium to large teams.

 Must have good knowledge of digital marketing practices and practical experience of digital tech and tools.

 Must have top line operational knowledge on adtech and mar-tech (especially DSPs, GA, Adobe, tag management, double click, Double verify etc.)

 Must have 4-6 years of experience working in a fast-paced agency environment.

 Commercial acumen and understanding of value driven ops practice.

 Experience communicating Client briefs, technical concepts, questions, and problems for non-technical stakeholders.

 Strong interest in process improvement – you love finding ways to make processes more efficient and streamlined.

 Strong interest in process and tech automation – you must have an understanding of the benefits it brings.

Additional Information

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
• Our Core values “ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences 
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.