Media Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
Our Consumer Healthcare business develops and markets consumer preferred and expert recommended brands in the Oral health, Pain relief, Respiratory, Gastro-intestinal and Skin health categories. Our long-term priorities are designed to create lasting value for patients, consumers and shareholders and are underpinned by our ambition to build a culture with a greater performance focus, aligned to our values and expectations.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Key responsibilities

• Accountable for end-to-end management of development and ongoing delivery of media analysis and tracking reports
• Monitoring deviation on key metrics from planned KPIs, quality factored into selection of units, rate trend analytics for efficiency check
• Provide summary and learnings across medium post campaign to be taken into consideration for future planning
• Reporting & in-flight optimization of performance spends
• Create an efficacy scorecard to eliminate delivery due to process lapses.
• Buying analytics and metrics that drive efficiencies as procurement inputs
• PO-to-invoice tracking with integrated delivery for direct partners
• Collaborate with the CBIA team on media activity data in order to implement MMM outputs and deliver optimum plans.
• Knowledge of digital marketing analytics, including SEM/SEO, content marketing, social media, mobile marketing, influencer and earned media campaigns, user produced content, relationship marketing, and eCommerce, to drive Media effectiveness initiatives.
• Ability to discover hidden insights or complex patterns within data and communicate the story effectively.
• Connects the dots of all available data to pinpoint the most valuable people to reach through insight development across deterministic and respondent level attributes.
• Deep understanding of 1st and 2nd party data sources to layer onto GSK CH data strategy in partnership with activation teams
• Creates audiences and distributes to DSP, Social, Addressable Direct partners and internal HMI buy platforms.
• Trouble shoot audience connection points and mapping tables
• To work across teams with CBIA, Digital and Sales team

Minimum Experince required:

• Minimum Level of Education Required – Bachelors/Masters Degree
• Area of Specialization – Analytics/Marketing/Media
• 10+ yrs experience in consulting or marketing analytics
• Strong Analytical skills
• Disruptive thinking
• Storytelling with data
• Have a working knowledge of the programmatic and overall AdTech space and players
• Desire to learn new things, Drive, Passion, Commitment, Self-motivated
• Proven experience developing data driven insights
• Proven success collaborating across multiple teams/discipline
• R Expertise experience preferred

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.