About us
LifeMD is headquartered in NYC and is a leading provider of virtual primary care. LifeMD offers telemedicine, laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men’s health, women’s health, allergy & asthma, and dermatology. Leveraging a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, and a US-based patient care center, LifeMD is elevating healthcare by increasing access to top-notch and affordable care. LifeMD is currently in the midst of immense growth and was recently ranked #166 in the 2023 Deloitte Fast 500.
About the role
Life MD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.
Responsibilities
- Build, manage, and optimize advertising campaigns for our internal brands
- Analyze data within platforms to provide daily/weekly updates for account managers
- Utilize data to make optimizations within platforms
- Keep an organized log of optimizations and historical data to drive strategic changes over the course of campaigns
- Communicate with internal team about data analysis, creative requests, timelines, budgets
- Participate and engage in team meetings and account managers, taking detailed notes for next steps
- Work closely with design team members to implement thorough creative testing processes and report against results
- Bachelor's Degree in Marketing, Business, or similar preferred
- 2+ years full-time, professional experience buying digital media on social media platforms & alike
- Ad platform certification is preferred (i.e.: Google Ads Certification, FB Blueprint)
- Ability to allocate daily budgets across multiple platforms to hit KPI's
- A true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI
- Responsible, self-motivated, and solutions-oriented
- Excellent verbal and written communication skills
- Knowledge of programmatic is a bonus
- Must be willing to work in office (NYC, Midtown)
- Salary Range: $85,000-$125,000
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited PTO Policy
- Commuter Benefits
- Paid Holidays
- Short Term & Long Term Disability
- Training & Development
What We Do
LifeMD is a leading direct-to-patient Telehealth company leveraging deep expertise in medicine, technology and marketing to elevate healthcare.
Our mission is to improve the health and happiness of our patients with healthcare that is honest, affordable, timely, and easy.
LifeMD exists to help patients, getting them the care and medications they need while helping them navigate the changing world of medicine. We’re elevating the healthcare experience through Telehealth. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology, and provide our patients a transparent, convenient and cost-effective platform to access the quality medical care, prescription medications and OTC products they need.
Already, we have treated more than 600,000 patients via our telehealth services and product lines, which include Shapiro MD, Rex MD and Nava MD. But these are just steps toward creating a platform that will span many different medical conditions and indications. We are building a comprehensive healthcare experience that offers primary care, gives patients direct contact with their personal physicians, responds quickly to their concerns, centralizes and leverages their medical histories, and meets their needs in the areas that most impact their quality of life. We are driven to create and provide the ultimate in healthcare.
