MarTech Product Strategy Manager

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!

Job Description

We are currently looking for a MarTech Product Strategy Manager to join our expanding team! As the MarTech Product Strategy Manager, you will develop and execute Brightspeed’s marketing technology product strategy. This role will oversee the creation and management of a strategic product roadmap, collaborate with cross-functional teams, and drive the innovation of our MarTech solutions. Your role will encompass managing the entire product lifecycle, from ideation to execution, and ensuring our solutions meet business objectives and market demands. The ideal candidate will have a deep understanding of marketing technology, strong analytical skills, and a proven track record in product management and strategy.

As MarTech Product Strategy Manager, your responsibilities will include:

• Strategic Planning: Developing and executing a comprehensive MarTech product strategy that aligns with the company's overall marketing and business goals, identify opportunities for technology adoption and innovation to enhance marketing effectiveness and customer engagement
• Product Management: Oversee the end-to-end lifecycle of MarTech products, from ideation and development to launch and optimization. Collaborating with cross-functional teams, including marketing, IT, and data analytics, to ensure successful product delivery and integration
• Product Business Case Ownership: Developing, writing, and owning comprehensive business cases for MarTech products, including defining the strategic value, outlining key objectives, and detailing the financial impact, ensuring that each business case supports the product vision and aligns with organizational goals, and present these cases to stakeholders to secure buy-in and resources
• Market Research & Analysis: Conducting thorough market research and competitive analysis to identify emerging trends and technologies, using insights to inform product development and positioning strategies
• Stakeholder Collaboration: Working closely with internal stakeholders, including marketing and product teams, sales, and executive leadership, to understand their needs and incorporate their feedback into product development, facilitating communication and alignment across departments
• Performance Metrics: Defining and tracking key performance indicators (KPIs) to measure the success of MarTech products, analyze data to make data-driven decisions and continuously improve product performance
• Vendor Management: Evaluating and managing relationships with external MarTech vendors and service providers, negotiating contracts and ensuring that vendors meet performance and compliance standards
• Budget Management: Developing and managing budgets for MarTech products and initiatives, ensuring that projects are delivered within budget and financial constraints
• Innovation & Best Practices: Staying current with industry trends, emerging technologies, and best practices in MarTech, applying this knowledge to drive innovation and maintain a competitive edge
• Possess a Strategic Vision: You have a knack for envisioning and executing forward-thinking product strategies that align with business objectives and anticipate market shifts
• Excel in Cross-Functional Collaboration: You thrive in working closely with marketing, technology, and data teams, and can translate complex requirements into actionable plans
• Are Data-Driven: You use data and market insights to guide product development, continuously refine strategies, and optimize performance.
• Demonstrate Strong Leadership: You are adept at managing the product lifecycle, leading projects with precision, and driving innovation in a dynamic environment
• Communicate Effectively: You have exceptional communication skills, enabling you to present your vision clearly to senior executives and engage stakeholders at all levels

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field
• 5+ years of experience in product management, marketing technology, or a related field, preferably within the telecommunications industry. Proven track record of successfully managing MarTech products and projects
• Strong understanding of marketing technology ecosystems and tools (e.g., CRM, CDP, marketing automation, analytics platforms)
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights
• Proven ability to manage cross-functional teams and drive collaboration
• Exceptional communication and presentation skills, with the ability to engage and influence stakeholders at all levels
• Experience with agile methodologies and project management tools
  

BONUS POINTS FOR:

• Experience within the telecommunications sector or a similar technology-driven industry
• Familiarity with agile development practices and modern project management tools
• Proven experience in end-to-end product lifecycle management, from strategy development to implementation and optimization

#LI-GF1

Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice