Marsh US Affinity Digital Marketing Specialist

Company:Marsh

Description:

We are seeking a talented individual to join our US Affinity Marketing team at Marsh. This role will be based in Bethesda, MD, New York City, NY, or Philadelphia, PA. This is a hybrid role that has a requirement of working at least three days a week in the office.

The Digital Marketing Specialist will support Marsh’s go-to-market strategy for the US affinity business to deliver B2B and B2B2C marketing strategies aimed at gaining new sponsor clients, growing participation in programs, and increasing overall profitability.

We will count on you to:

• Develop and implement digital marketing strategies to drive growth across our business verticals including Transportation, Warranty, E-commerce, and Franchise
• Create compelling, content-rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle across various digital channels including emails, website, social media, paid advertising and SEO
• Utilize marketing automation and digital tools to drive buying decisions, increase retention, and further cross-selling opportunities
• Measure and analyze campaigns’ success using data and analytics tools including supporting other marketers in evaluating their success
• Manage the digital microsites for all US Affinity program and personas
• Coordinate the execution of promotional activities including print, digital, webinars, conference attendance, and promotional giveaways
• Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts
• Coordinate and support voice of the client surveys
• Stay up to date with digital marketing trends and new technologies

What you need to have:

• BA degree in marketing, business, or a related field preferred, or equivalent work experience
• 2+ years of marketing experience, with a strong focus on digital marketing; a mix of copywriting, editing, and design experience required
• Excellent analytical skills to understand data, study metrics, and align strategies
• Innovative thinker with a keen eye for detail and identifying trends
• Outstanding interpersonal, verbal and writing and editorial skills
• Capable of working independently while also being highly collaborative and effective in cross-functional teams

What makes you stand out:

• Familiarity with working with digital marketing tools and ability to quickly learn new tools, including SEMRush, Adobe Experience Manager, Google Tag Manager, and Qualtrics
• MBA preferred
• Willing to express ideas, advocate for customer needs, and contribute opinions
• Energetic and proactive with a preference for operating in a fast-paced, quickly growing, and changing environment
• Ability to translate creative and innovative problem-solving skills into strong business results
• Strong sense of urgency and ability to develop feasible and realistic deadlines

Why join our team:

• We help you be your best through professional development opportunities, interesting work, and supportive leaders
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact for colleagues, clients, and communities
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being

Marsh, a business of Marsh McLennan (NYSE: MMC), is the world’s top insurance broker and risk advisor. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marsh.com, or follow on LinkedIn and X.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting [email protected]

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting [email protected].

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.