Manager of Marketing Technology

The Philadelphia Inquirer is a public benefit corporation owned by the nonprofit Lenfest Institute for Journalism. Together, we're at the center of a critical mission to create a lasting future for ambitious, engaging, and useful local journalism. We're doing this, in part, by deepening our connection with the communities we serve. Our integrated digital and print platforms are the Philadelphia region's largest media network. We're passionate about building a sustainable model for indispensable local journalism, and we take pride in finding diverse, dynamic, and talented individuals to help push our team forward.

The Manager of Marketing Technology is a key business leader who supports the successful execution of our consumer marketing strategy through the evaluation, rationalization and implementation of marketing technology platforms. The Manager of Marketing Technology will be responsible for ensuring the successful launch and adoption of new | existing technologies within the marketing team, through training, developing new processes and leveraging best practices. Success in this role will require coordination and collaboration across the Consumer Marketing and Product Development & Engineering (PD&E) teams.

Success in this role looks like:

• a fully optimized marketing tech stack, each element of which is set to utilize the technology to its maximum potential and deliver business
  results
• synergy between Marketing, Data/Analytics and PD&E team and a streamlined workflow
• optimized technology budget with strong ROI

Responsibilities:

• Rationalize the marketing technology stack (Customer Data Platform, Email Service Provider, Customer Relationship Management, etc.)
  for both efficiency and effectiveness.
• Create a streamlined relationship with Consumer Marketing and PD&E teams in relation to managing the marketing tech stack.
• Train and support marketing staff on use and best practices of marketing technology products.
• Design and manage internal workflows related to marketing technology processes.
• Research and recommend new marketing technology products along with potential technical product reviews.
• Perform return on investment analysis on all marketing technology products, services, and vendors.
• Identify ways to optimize marketing technology budget/maximize ROI

What we're looking for

• Bachelor's or advanced degree in a technical field highly desired.
• 5+ years of experience working with consumer marketing technologies including, but not limited to Customer Data Platforms,
  Email Service Providers, Customer Relationship Management and marketing automation systems.
• Familiarity with campaign optimization including marketing technology and data activation for enhanced targeting and a more complete
  attribution of campaign success metrics.
• Experience in partnering with marketing staff (or managing) campaign development and execution, with particular emphasis on recurring
  revenue models.
• Salesforce configuration and integration experience (at least 1 or more of the following five Salesforce modules: Sales Cloud,
  Service Cloud, Marketing Cloud, Salesforce Communities and Knowledge).
• Background with subscription billing platforms is a plus.
• Vendor/partner relationship management, budgeting, evaluation.
• The ability to manage and support multiple projects simultaneously and meet deadlines.
• Strong written and verbal communication skills.
• Ability to drive results at all levels, regardless of reporting structures.
• Supports and drives the DEI mission of The Inquirer through marketing technology and beyond.

* We know not everyone reading this will fit exactly what we've described. We encourage everyone to apply who shares our passion for indispensable journalism and our drive to create a sustainable business model to support it. As an equal opportunity employer, The Inquirer is committed to fostering a diverse and inclusive culture, and we especially encourage members of underrepresented communities to submit an application, including women, people of color, LGBTQ people, and people with special needs*
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Other details

• Pay Type Salary

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