Specialist Marketing Planner

Address: USA-PA-Carlisle-1149 Harrisburg Pike
Store Code: Marketing Services (5157839)
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Primary Purpose
The Omni-Channel Marketing team works with ADUSA brand partners and internal ADUSA resources to develop and implement the marketing strategies to drive ecommerce sales.The Specialist Marketing planner will take the lead in strategically leading, creating, and optimizing planning processes and calendars. This includes building calendar, identify deadlines, and end to end process. This person must be an expert in supporting an enterprise organization in a Center of Excellence role. In some cases, the Specialist will do strategic work with agencies and external CPG partners to develop partnerships for specific customer-facing campaigns. This role works cross-functionally mainly with Brand Marketing and Merchandising, as well as, with various internal teams including Commercial Marketing, Web Development, Creative Services, IT, Finance, and other areas of the enterprise, to ensure that omni-channel campaigns are executed effectively from the marketing end.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, Hyattsville, MD and Mauldin, SC.
Applicants must be currently authorized to work in the United States on a full-time basis.
Duties and Responsibilities

• Responsible for management of internal and external calendars that ensure alignment with marketing planning calendars as well as efficient workflow for content development. This would include agency timelines including content development and photography. Calendar planning needs to keep multiple magazines (Savory, Fresh and other channels) separate while finding commonalities in processes to optimize efficiency.
• Analyze and provide insights on digital results and report on KPIs to inform team content development including providing reporting to vendors for packages purchased that demonstrate proof of performance.
• Analyze competitive meal content sites and create, develop, and manage evolution of site to Savory based on analysis.
• Responsible for quality control of content including vetting of nutritional's on recipes, quality of recipes, entry into Constant Commerce, consistent voice of content and variation in content across channels proofreading of all materials and responding to all customer questions and concerns as it relates to content.
• Management of entry into Constant Commerce to maximize SEO across the great local brands.
• Responsible for management of content budget and securing all rights for sourced content.
• Ensures legal compliance with sourcing documentation for all programs.
• Manages all relevant timelines for vendor ad submission from internal and external vendors for the magazine
• Partners closely with agencies and AD Global on processes and workflow for global coordination of shared content, photography, videos and ad submissions from internal and external vendors for the magazine and all relevant timelines.

Qualifications

• Experienced with project management, and strategic dependencies
• Knowledgeable of print production planning and management
• Knowledgeable of social media planning and management
• Experienced in leading Center of Excellence content creation processes
• Highly organized and clear attention to detail with an emphasis timing and dependencies
• Complex problem-solving particularly an ability to develop options and then converge on a solution
• Works with a sense of urgency and responds well to deadlines
• Personal accountability and self-directed but ability to indirectly supervisor others holding those associate's accountible for shared goals
• Bias towards a service mindset for colleagues, business partners and intermediaries
• Innovative and creative thinking - a demonstrated ability to bring fresh thinking to an organization
• Needs to be able to work independently while also able ot identify the need for alignment and collaboration with the brands.
• Needs to work with limited supervision - a self starter who identifies problems and seeks solutions before reaching out to leadership.

Preferred Qualifications

• Bachelor's Degree
• 6-10 years experience

ME/NC/PA/SC Salary Range: $63,400-$95,160
IL/MA/MD Salary Range: $72,880 - $109,320
#LI-KK1 #LI-Hybrid
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent. Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.
We offer an experience where our associates are valued; Diversity, Equity, Inclusion and Belonging are infused in our business and our employees are representative of the communities that we serve. We believe in total wellness, which encompasses a blend of physical, financial and emotional wellness.
We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.
Job Requisition: 412520_external_USA-PA-Carlisle