Company Overview:
At Praetorian, our vision is to create a future without compromise and our mission is to prevent breaches before they occur. By emulating attackers, we uncover the materials risks that lead to compromise before hackers are aware they exist. From cryptocurrency exchanges to autonomous vehicles and from medical device platforms to space telescopes, we leverage offensive security to instill a prevention first strategy in our customers. Checkout our new hire survival guide for more information on Praetorian's mission, vision, values, and culture.
Position Overview:
We seek a data-driven Marketing Technology Manager to optimize our marketing systems and drive demand generation at scale. You'll own our marketing tech stack while supporting GTM objectives to grow brand awareness, leads, and pipeline.
Career Opportunity:
- Join an industry with massive socio, economic, and political importance in the 21st century
- Partner with prominent clients and help them solve hard security problems
- Work alongside some of the best and the brightest minds in the security industry
- Leave an indelible mark on a company where individual performance has a real impact
- Be recognized, internally and publicly, for your contributions in a high-profile position
- Align your career trajectory with a high-growth company that is on the move
Core Responsibilities:
- Develop and execute the marketing technology roadmap aligned with business objectives
- Design and optimize customer journey mapping through marketing automation
- Implement analytics and reporting to optimize marketing spend and data-driven business decisions
- Collaborate with marketing, sales, information technology, and product teams to streamline workflows and automate manual processes
- Maintain and optimize current marketing technology stack and recommend and implement new technologies that improve marketing effectiveness and operational efficiency
- Develop and maintain documentation for marketing technology processes, training materials, and technical specifications
- Ensure marketing compliance with data privacy regulations
Desired Qualifications:
- 4+ years of experience within B2B software, with 2+ years within an ABM-centric strategy
- Subject mater expertise with Hubspot as the core of our martech environment
- Proficiency with 6sense, Buffer, SEM Rush, Highspot, Optimizely, Salesforce, WordPress, and ZoomInfo
- Familiarity with B2B marketing initiatives and marketing campaigns
- Prior experience in cybersecurity or a similarly complex, SaaS B2B marketing and sales motion
+1 Qualifications:
- Expertise with CSS, Elementor, HTML, Wordpress, website buildout and back-end development a major plus
- Proficiency in API integrations, webhook management, and 3rd party connection middleware such as Zapier
- Working knowledge of SQL for data querying and analysis
- Familiarity with marketing technology security requirements and compliance frameworks
- Experience with marketing analytics tools such as Google Analytics
- Expertise in data visualization tools such as Tableau and Power BI
- Understanding of Customer Data Platforms (CDPs)
- Bachelor’s degree in Business, Information Management, Marketing, Advertising, Communications, or equivalent years of experience
Desired Behaviors:
- Ability to track, analyze, and interpret performance metrics to inform marketing decisions
- World-class project management skills
- Analytical with a data-driven approach to decision-making
- Self-starter with the ability to work independently
- Ability to helicopter up and down from understanding the larger marketing strategies to hands-on technical implementation
Accountable for:
- Reducing technical debt by auditing and consolidating redundant tools
- Achieving 99.99% uptime for critical marketing systems
- Reducing experimentation and campaign setup time through automation
- Improving lead scoring, marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rate
If this position is wildly successful, in one year you will have:
- Improved the marketing tech stack’s efficiency, stability, and adoption
- Built a real-time reporting infrastructure that provided actionable insights into marketing campaign performance
- Established a testing framework that accelerated campaign experimentation, shortened test cycles, and improved conversion rates
- Documented and refined essential operations
- Regularly delivered data-driven insights that shaped strategic decisions
- Implemented data governance processes that cleaned and enriched data sets
Compensation & Benefits:
- Experience a highly competitive salary that recognizes and rewards your unique talents and contributions
- Benefit from an Employee Stock Option Plan that lets you share in the growth and success of our company
- Enjoy an annual budget dedicated to training, certifications, and conferences, empowering you to expand your skills and knowledge
- Receive access to top-tier medical plans, ensuring you and your family's health and well-being are always a top priority
- Secure your future with our 4% company 401K matching, available to you from day one, committed to your long-term financial well-being
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.We are committed to an inclusive and diverse Praetorian. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.
Top Skills
What We Do
As a collective of highly technical engineers and developers offering deep security expertise, Praetorian solves the toughest challenges faced by today’s leading organizations across an ever-evolving digital threat landscape. Our solutions enable clients to find, fix, stop, and ultimately solve cybersecurity problems across their entire enterprise and product portfolios. As trusted advisors, Praetorian helps organizations minimize overall information security risk across digital assets so they can focus on what's important—their core business.
