Marketing Strategist

The Role   

As a Marketing Strategist, you are a key contributor to architecting our North American marketing approach. You will analyze customer data, segment our audience, and develop innovative programs that drive awareness, engagement, and growth. The marketing strategies you design will grow our pipeline. The primary KPI for this role is revenue directly attributable to these marketing programs. You should have experience and be comfortable with revenue marketing and using attribution to demonstrate ROI.  

This role can be remote to hybrid located in Eastern or Central Time Zone

How you’ll contribute

• Move the needle – Your campaign strategies will result in pipeline being generated for the business, which will get converted to revenue by the sales team.  You will be moving the needle on our pipeline and revenue dashboards. 
• Investment allocation – You’ll make recommendations as to where to invest our marketing dollars and adjust investments based on leading indicators.  
• Budget Adherence – You will have budget responsibilities and will be expected to carefully consider and manage how we invest our marketing dollars.  

How you’ll do it 

• Strategic Program Development: Design innovative marketing programs to increase awareness, drive demand, and enhance the value proposition of our business payments network and treasury solutions.   
• Customer & Market Analysis: Conduct deep dives into customer data, identifying trends, behaviors, and opportunities to refine our targeting and messaging.   
• Segmentation & Targeting: Define and refine customer segments, ensuring marketing programs align with key personas and business needs.   
• Strategic Program Development: Design innovative marketing programs to increase awareness, drive demand, and enhance the value proposition of our business payments network and treasury solutions.    
• Story Telling: Develop compelling narratives, backed by data, to gain alignment and buy-in from executive leadership and key stakeholders.   
• Competitive Intelligence: Monitor market trends, competitor positioning, and industry shifts to ensure our strategy remains ahead of the curve.   
• Analyst & Influencer Relations: Engage with industry analysts and key influencers to shape market perception, gather insights, and strengthen Bottomline's position in the treasury and payments space. 

If you have the attributes, skills, and experience listed below, we want to hear from you.

• Comfortable with your marketing strategies being tied to revenue expectations. 
• A big thinker with a passion for strategy, data, and customer insights. 
• A natural storyteller who can translate complex data into compelling marketing narratives.
• A collaborator who excels at building consensus and influencing without direct authority.   
• An analytical mind, experienced with data tools, segmentation methodologies, and market research.   
• 7+ years of experience in marketing strategy, segmentation, or analytics, in financial services, fintech or payments.
• Proven ability to develop and implement data-driven marketing strategies that generate revenue in a cost-efficient manner.
• Strong experience working cross-functionally with marketing, sales, and product teams.   
• Expertise in CRM, marketing analytics, and segmentation tools.   
• Excellent communication and presentation skills.   
• A strategic mindset with the ability to think beyond execution to drive long-term impact.   

 #LI-AD1