EXCITED TO GROW YOUR CAREER? WE’RE GLAD YOU’RE HERE!
The Marketing Specialist supports the execution of B2B marketing initiatives and lead generation campaigns for Maritz’s Engagement Solutions under the direction of the Director, Performance Marketing. Key responsibilities include managing day-to-day campaign operations, coordinating content development, execution of monthly and annual reporting, and ensuring effective implementation of marketing strategies across marketing channels.
Primary Responsibilities
40% - Campaign Development and Management:
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Execute marketing campaigns according to established strategy.
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Managing day-to-day campaign operations with Maritz Digital Experience partners.
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Monitoring campaign performance and implementing optimizations as directed.
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Maintaining campaign calendars and timelines.
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Coordinating with vendors and partners for campaign execution
35% - Content Creation and Management:
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Coordinating with content writers to ensure lead gen content aligns with strategy.
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Managing content calendar and publication schedules.
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Implementing social media content plans.
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Coordinating with designers for marketing collateral.
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Ensuring consistent messaging across all content
25% - Data Analysis, Reporting and Cross Functional Collaboration:
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Tracking marketing performance metrics and creating regular reports with findings.
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Monitoring lead generation KPIs.
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Compiling analytics reports from various marketing platforms on a monthly and annual basis.
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Coordinates with product, sales, presale and marketing teams to execute campaign initiatives according to established timelines.
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Maintains regular communication with product team to accurately reflect features and benefits in marketing materials.
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Supports sales team requests for campaign assets and marketing collateral.
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Participates in marketing team meetings to report on campaign progress and coordinate upcoming initiatives.
Qualifications:
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3+ years' experience in implementing lead generation campaigns
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B2B Marketing experience preferred
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Proven ability to manage day-to-day marketing operations
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Strong project management and organizational skills
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Experience with marketing tools like Google Search Console, Google Ads, Google Analytics, SEMRush, LinkedIn Ads, Wordpress and Hubspot preferred
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Detail-oriented with ability to manage multiple concurrent projects
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Experience coordinating with content writers and designers
DISCLAIMER: This job description is designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties, responsibilities and qualifications required of associates assigned to this job.
Maritz offers a comprehensive benefits package for full-time employees including medical, dental, vision, life insurance, disability, 401k, tuition reimbursement, paid time off, and more! Part-time employees may qualify for medical, 401k, and paid time off depending on total hours worked. View all details at www.MaritzBenefits.com.
Maritz will only employ applicants who have authorization to work permanently in the U.S. This is not a position for which sponsorship will be provided. Those who need sponsorship for work authorization now or in the future are not eligible for hire. No calls or agencies please.
Maritz is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by calling 1-636-827-0335 or by sending an email to [email protected].
Top Skills
What We Do
People drive business, and Maritz knows what drives people. We use our deep knowledge of behavioral science, combined with data insights and analytics, to solve business challenges for our Fortune 500 clients.
Maritz’s portfolio of B2B companies increases customer loyalty, employee experience and sales performance through a variety of services and software solutions, encompassing research, incentives, rewards, experience design, creative strategy, incentive travel, meetings and events.
