JOB TITLE: Marketing Specialist
REPORTS TO: Marketing Manager
FLSA STATUS: Full-Time; Exempt
SUMMARY
The Marketing Specialist is responsible for executing a wide range of marketing campaigns across various channels, including email, social media, and digital platforms. The Marketing Specialist will collaborate closely with the sales, operations, and leadership teams to develop and optimize strategies that engage both clients and providers. This role requires a detail-oriented, creative thinker with strong project management skills and a deep understanding of B2B and B2C marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Serve as the primary contact for email needs, crafting ad hoc emails and targeted campaigns to support the sales team in nurturing leads.
- Manage the marketing leads inbox to ensure timely follow-up and report on follow-up efficiency.
- Produce and distribute a regular newsletter with updates and insights for clients and partners.
- Collaborate with the Marketing Operations team to align email campaigns with broader strategies.
- Monitor and analyze marketing campaign performance, using data insights to optimize results.
- Regularly update campaigns to ensure relevance in content, design, and audience targeting.
- Assist in collecting and reporting compensation survey data accurately and timely.
- Develop and execute a social media strategy aligned with Caliber’s brand and objectives, including maintaining a content calendar.
- Optimize and manage LinkedIn profiles for executives and sales leaders to enhance visibility and engagement.
- Act as a community manager, monitoring engagement and responding to interactions.
- Utilize social listening tools to track brand mentions and industry trends, providing insights to inform content strategy.
- Assist in planning and executing conference activities and webinars, including logistics and promotion.
QUALIFICATIONS
- High School Diploma or equivalent required; Bachelor’s degree preferred
- 3-4 years of marketing experience, preferably in healthcare or staffing.
- Strong project management and communication skills.
- Proficient in email marketing platforms, social media tools, and CRM systems.
- Data-driven with experience in campaign analytics.
- Ability to work both collaboratively and independently.
What We Do
Provider-centric staffing for purpose-driven healthcare.
Caliber Healthcare Solutions empowers high-quality physicians and advanced practice providers with greater career flexibility, autonomy, and mobility. As the leading provider-centric staffing firm, we serve as a trusted advisor both to providers and organizations competing for scarce clinical talent. Built on a foundation of specialization and exceptional support, Caliber’s workforce solutions ensure the quality and continuity of patient care in communities across the U.S. We deliver exceptional outcomes by putting the provider at the center of our purpose.
Since launching in 2004, Caliber has grown rapidly through the integration of six powerful brands: NEXTLocums, Onyx MD, Vitruvian Medical, Medpath Partners, Randstad Locum Tenens, and Lucidity. Previously, these legacy brands went to market collectively as Health Carousel Locum Tenens.
Today, we are Caliber, working with all the precision, speed, and quality that the name implies. We are unified by one shared mission: To empower physicians and advanced practice providers with professionally satisfying and financially rewarding practice opportunities, flexible schedules that fit their lifestyle goals, and the opportunity to provide exceptional patient care
