Marketing Specialist II

·        Leads creative projects from concept to completion, partnering with designers to develop ads, flyers, brochures and other marketing materials that engage and inspire action.

·        Works within the brand strategy and guidelines for Dignity Memorial®—the industry’s leading name, serving 400,000 families annually—to develop creative direction for local consumer-facing broadcast, digital, print, outdoor and sales materials.

·        Crafts compelling copy and messaging for strategic campaigns and local projects, tailoring content to specific audience segments while ensuring alignment with brand strategy and guidelines.

·        Creates assets to meet business and market needs.

·        Customizes established templates to meet specific location needs and promote relevant sales offers.

·        Assists in developing multicultural campaigns and in-language advertising, as well as scalable creative solutions for companywide use (e.g. broadcast, ads, flyers, brochures).

·        Reviews and proofreads creative projects.

·        Helps to coordinate translations and proof in-language materials.

·        Supports the ongoing maintenance and improvement of the SCI Ad Builder, a self-service tool empowering field locations to create localized marketing assets.

·        Understands and incorporates relevant consumer-research findings into marketing projects.

·        Collaborates with other departments to determine common goals to create work in line with company vision, standards and brands.

·        Assists AVP of Brand Marketing & Location Experience, Director of Field & Brand Advertising Strategy, and Director of Brand Experience with creative projects as needed.

Brand Management and Quality Control

•        Ensures all marketing materials align with brand strategy, maintain consistency across all touchpoints, and adhere to company guidelines and standards.

•        Works closely with internal and external design teams to ensure layouts are on target with graphic brand guidelines for Dignity Memorial and other SCI brands.

•        Proofreads and fact-checks all work to ensure accuracy and legal compliance.

•        Manages projects within established, comprehensive project management system to ensure that timelines, schedules and accuracy checkpoints are followed.

•        Ensures compliance with state- and province-specific legal requirements for local advertising and marketing materials.

•        Stays abreast of all federal registration specifics as they pertain to brands, design marks, word marks and taglines.

•        Assists in cataloging and maintaining comprehensive filing system for creative artwork, photography, logos and other creative assets.

Core / Critical Competencies

Demonstrates a Commitment to Services Excellence, Trustworthiness
and Integrity

•        Acts within and upholds the SCI Code of Conduct and Dignity Promise Standards and demonstrates corporate values

•        Is trusted by others; keeps commitments to others 

Promote Innovation

•        Comes up with new ways to look at problems and processes in their work

•        Able to initiate and present new marketing programs and creative ideas to help the department and SCI field locations

Achieve Results

•        Works productively with minimal supervision; achieves work objectives in a timely manner

•        Works to resolve routine problems promptly and effectively

Display Adaptability

•        Is open to new and different ways to accomplish work 

•        Responds positively and productively to new initiatives or changes in priorities

Communicate Effectively

•        Conveys facts and information clearly in written and spoken communications 

•        Shares viewpoints and information openly and listens attentively to others’ ideas and suggestions

•        Communicates in a timely and effective manner with manager

Collaborate with Others

•        Proactively contributes to group objectives; volunteers to help others as needed

•        Welcomes ideas and input from others

Build Productive Relationships (Internal / External)

•        Relates to others in open and helpful manner; consistently treat others with respect  

•        Maintains composure in challenging situations

EDUCATIONAL/Experience/MINIMUM Requirements

Education:

•        Bachelor’s degree in marketing or a related field.

Experience:

•        3-5 years of experience in an in-house marketing department or agency, with a strong track record of developing, writing and managing campaigns and collateral projects.

Knowledge, Skills & Abilities:

•        Strong understanding of branding principles and brand management.

•        Proven experience in copywriting and copyediting.

•        Experience collaborating with graphic designers, agencies and external vendors.

•        Excellent communication skills and ability to work creatively with cross-functional teams.

•        Strong project management skills, with the ability to juggle multiple priorities.

•        High attention to detail, accuracy and proofreading abilities.

•        Proficiency in Microsoft Office and familiarity with graphic design software.

•        Experience in multicultural marketing a plus.

•        Bilingual in Spanish/English a plus.

Work Conditions

Work Environment

When considering the work environment associated with this job, the following factors may apply:

•        Work indoors during all seasons and weather conditions

•        Hybrid workplace with remote and in-office work

•        Limited amount of local and/or multiple location traveling required (10% travel)

•        Standard business-casual attire required

Work Postures

When considering the work postures associated with this job, the following factors may apply:

•        Sitting continuously for many hours per day, up to 6 hours per day

Physical Demands

When considering the physical demands associated with this job, the following factors may apply:

•        Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

Work Hours

When considering the work hours associated with this job, the following factors may apply:

Working a number of evenings every month