Our associates celebrate lives. We celebrate our associates.
Consider the possibilities of joining a Great Place to Work!
Join a team that transforms the way families think about planning for the future. As a Marketing Specialist on our Field & Brand Advertising Strategy team, you’ll play a key role in shaping advertising campaigns that reach millions of consumers across 100+ markets. From compelling TV spots and eye-catching billboards to dynamic digital campaigns and targeted print materials, your work will educate and engage adults 55+ as they make important life decisions.
In this role, you’ll lead creative development from concept to execution—art directing, copywriting and partnering with designers to craft high-impact marketing materials, ensuring seamless delivery across integrated campaigns. You’ll collaborate with internal teams and agency partners to bring field-driven initiatives, strategic priorities and sales efforts to life, all while upholding brand consistency and creative excellence across every touchpoint.
If you’re a strategic thinker with a passion for storytelling and design—and you want to create work that makes a meaningful difference in people’s lives—this is the place for you.
SPECIFIC RESPONSIBILITIES
Creative Project Management
· Leads creative projects from concept to completion, partnering with designers to develop ads, flyers, brochures and other marketing materials that engage and inspire action.
· Works within the brand strategy and guidelines for Dignity Memorial®—the industry’s leading name, serving 400,000 families annually—to develop creative direction for local consumer-facing broadcast, digital, print, outdoor and sales materials.
· Crafts compelling copy and messaging for strategic campaigns and local projects, tailoring content to specific audience segments while ensuring alignment with brand strategy and guidelines.
· Creates assets to meet business and market needs.
· Customizes established templates to meet specific location needs and promote relevant sales offers.
· Assists in developing multicultural campaigns and in-language advertising, as well as scalable creative solutions for companywide use (e.g. broadcast, ads, flyers, brochures).
· Reviews and proofreads creative projects.
· Helps to coordinate translations and proof in-language materials.
· Supports the ongoing maintenance and improvement of the SCI Ad Builder, a self-service tool empowering field locations to create localized marketing assets.
· Understands and incorporates relevant consumer-research findings into marketing projects.
· Collaborates with other departments to determine common goals to create work in line with company vision, standards and brands.
· Assists AVP of Brand Marketing & Location Experience, Director of Field & Brand Advertising Strategy, and Director of Brand Experience with creative projects as needed.
Brand Management and Quality Control
• Ensures all marketing materials align with brand strategy, maintain consistency across all touchpoints, and adhere to company guidelines and standards.
• Works closely with internal and external design teams to ensure layouts are on target with graphic brand guidelines for Dignity Memorial and other SCI brands.
• Proofreads and fact-checks all work to ensure accuracy and legal compliance.
• Manages projects within established, comprehensive project management system to ensure that timelines, schedules and accuracy checkpoints are followed.
• Ensures compliance with state- and province-specific legal requirements for local advertising and marketing materials.
• Stays abreast of all federal registration specifics as they pertain to brands, design marks, word marks and taglines.
• Assists in cataloging and maintaining comprehensive filing system for creative artwork, photography, logos and other creative assets.
Core / Critical Competencies
Demonstrates a Commitment to Services Excellence, Trustworthiness
and Integrity
• Acts within and upholds the SCI Code of Conduct and Dignity Promise Standards and demonstrates corporate values
• Is trusted by others; keeps commitments to others
Promote Innovation
• Comes up with new ways to look at problems and processes in their work
• Able to initiate and present new marketing programs and creative ideas to help the department and SCI field locations
Achieve Results
• Works productively with minimal supervision; achieves work objectives in a timely manner
• Works to resolve routine problems promptly and effectively
Display Adaptability
• Is open to new and different ways to accomplish work
• Responds positively and productively to new initiatives or changes in priorities
Communicate Effectively
• Conveys facts and information clearly in written and spoken communications
• Shares viewpoints and information openly and listens attentively to others’ ideas and suggestions
• Communicates in a timely and effective manner with manager
Collaborate with Others
• Proactively contributes to group objectives; volunteers to help others as needed
• Welcomes ideas and input from others
Build Productive Relationships (Internal / External)
• Relates to others in open and helpful manner; consistently treat others with respect
• Maintains composure in challenging situations
EDUCATIONAL/Experience/MINIMUM Requirements
Education:
• Bachelor’s degree in marketing or a related field.
Experience:
• 3-5 years of experience in an in-house marketing department or agency, with a strong track record of developing, writing and managing campaigns and collateral projects.
Knowledge, Skills & Abilities:
• Strong understanding of branding principles and brand management.
• Proven experience in copywriting and copyediting.
• Experience collaborating with graphic designers, agencies and external vendors.
• Excellent communication skills and ability to work creatively with cross-functional teams.
• Strong project management skills, with the ability to juggle multiple priorities.
• High attention to detail, accuracy and proofreading abilities.
• Proficiency in Microsoft Office and familiarity with graphic design software.
• Experience in multicultural marketing a plus.
• Bilingual in Spanish/English a plus.
Work Conditions
Work Environment
When considering the work environment associated with this job, the following factors may apply:
• Work indoors during all seasons and weather conditions
• Hybrid workplace with remote and in-office work
• Limited amount of local and/or multiple location traveling required (10% travel)
• Standard business-casual attire required
Work Postures
When considering the work postures associated with this job, the following factors may apply:
• Sitting continuously for many hours per day, up to 6 hours per day
Physical Demands
When considering the physical demands associated with this job, the following factors may apply:
• Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours
When considering the work hours associated with this job, the following factors may apply:
Working a number of evenings every month
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - Houston
Top Skills
What We Do
Service Corporation International (NYSE:SCI), headquartered in Houston, Texas, is North America’s leading provider of death care products and services. As of September 30, 2016, SCI operates 1,531 funeral service locations and 471 cemeteries (including 262 combination locations), which are geographically diversified across 45 states, eight Canadian provinces, the District of Columbia, and Puerto Rico. Through its businesses, SCI markets the Dignity Memorial® brand which offers assurance of quality, value, caring service and exceptional customer satisfaction. In January 2016, SCI was presented with the J.D. Power President’s Award in recognition of an ongoing dedication to service excellence including quality improvement, customer satisfaction and the development of enduring client relationships. For more information about Service Corporation International, please visit www.sci-corp.com. For more information about Dignity Memorial, please visit www.dignitymemorial.com. As used herein, “SCI” or the “Company” refers to Service Corporation International and all of its affiliated companies.
