Marketing Specialist, Growth Marketing

Posted 16 Days Ago
Be an Early Applicant
Hiring Remotely in Canada
Remote
Mid level
Gaming
The Role
The Marketing Specialist will drive growth for Roblox games by optimizing marketing materials, managing social media platforms, and collaborating with game teams to enhance player engagement.
Summary Generated by Built In

Voldex is a leading gaming studio with a focus on the Roblox gaming space. We are home to several of Roblox's top games, including Brookhaven, Driving Empire and NFL Universe Football. With over 145 million monthly active players across our games, we are the #1 developer by audience size. Founded in 2015, we have since grown to 70 full-time remote team members across the globe. 

Voldex is proud to be partnered with and backed by reputable investment firms including The Raine Group, Andreessen Horowitz (a16z), and Makers Fund.

About the Role:

Voldex is hiring a Marketing Specialist to help bring new players to immersive UGC games on Roblox. We need someone who is a skilled marketer and growth driver. This person will work hand-in-hand with our talented game teams to acquire, engage, and retain players within our games.

What You'll Do:

  • You will own the performance of on-platform marketing to optimize the discoverability and conversion of players to our games. This will be achieved by creating, testing, and analyzing the impact of marketing materials such as game icons, thumbnails, titles, game pages and more.

  • You will facilitate effective communication of upcoming features and releases to the our communities inside and outside the game, ensuring transparency and generating excitement around product launches

  • You will own our key social media platforms such as Discord, Twitter, YouTube, TikTok, and Instagram, fostering community engagement and brand advocacy.

  • You will communicate player sentiment from our social channels back to the game teams

  • You will support content creators, ensuring a consistent flow of social media content for our games 

What You Bring to the Team:

  • 3+ years of experience in marketing for games (marketing material creation, conversion optimization, communications, social media, product marketing)

  • Creative and curious - ability to brainstorm, ideate, hypothesize, and iterate on marketing strategies based on observed performance metrics. 

  • Demonstrated ability to analyze, understand and communicate key performance metrics related to performance marketing initiatives

  • Demonstrated understanding of social media platforms and ability to effectively market on them

  • Demonstrated prior experience collaborating closely and cross-functionally 

  • Demonstrated ability to plan the communications for feature & content launches across all relevant channels 

Bonus Points For:

  • Passion for video games

  • Knowledge of UGC gaming platforms (Roblox, Minecraft, Fortnite, etc)

  • High interest or experience supporting sports or driving games

  • Strong written and verbal communication skills

Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status

Permanent Voldex employees enjoy the following benefits:

💰 Competitive compensation - above-market salary + profit sharing + stock options

⛳️ Retirement benefits  - company contribution to your retirement plan (401k, RRSP, Pension), depending on country!

🩺 Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…)

🏖 Flexible PTO - vacations + Federal / Bank Holidays

🌎 Remote First - we have always been remote and will remain that way including work from home/anywhere 

🎮 In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!

🎓Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth

🎉 Work with awesome people and impact millions of daily players

Want to learn more about Voldex? Read about us here:

  • Voldex Acquires Brookhaven, most visited game on Roblox 

  • Driving Empire & Nascar: Brand Partnership 

  • Voldex & NFL: Brand Partnership 

  • Our partners at Andreessen Horowitz share why they've invested in Voldex

Top Skills

Discord
Instagram
Roblox
Tiktok
Twitter
Youtube
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The Company
42 Employees
Remote Workplace
Year Founded: 2015

What We Do

We are an innovative video games studio focused on UGC (user-generated-content) gaming. We own and operate several top games on the Roblox and Minecraft platforms.

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