Who We AreJoin a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.
What We DoThe Marketing Specialist role primarily focuses on marketing project management, collaborating with various marketing team members to support a variety of marketing initiatives. This includes managing email campaigns, SMS campaigns, website content updates, SEO content development, and other marketing efforts. The role requires strong coordination skills to ensure projects are completed efficiently and align with business objectives.
In addition, this role is part of the broader Marketing Specialist family, which covers various marketing disciplines, including but not limited to:
• Direct Marketing/Advertising/Promotional: Delivering targeted marketing
messages through direct channels, including email, SMS, and print
• Product/Brand Marketing: Developing and executing marketing strategies to
bring new products or services to market
• Content Marketing: Creating valuable and engaging content to support brand
positioning and customer education
• Social Media Marketing: Enhancing brand awareness and engagement
through social media channels
• Database Marketing: Leveraging consumer data to craft personalized and
segmented marketing messages
• Marketing Research & Analysis: Utilizing research and analytics to inform
marketing decisions and measure campaign effectiveness.
What You'll Do
- Project manage various marketing initiatives, ensuring timely execution and alignment with business goals.
- Collaborate with internal teams such as content creators, designers, and digital marketers to support email campaigns, SMS marketing, website content updates, and SEO efforts.
- Assist in campaign execution, including audience targeting, messaging coordination, and performance tracking.
- Analyze marketing data to provide insights and recommendations for optimizing campaigns.
- Ensure brand consistency across marketing materials and channels.
- Identify process improvements to enhance marketing operations and project efficiency.
What You'll Bring
- Bachelor’s degree or equivalent combination of education and experience
- 4-7 years of relevant experience
- Strong project management skills with the ability to manage multiple marketing initiatives using Smartsheet.
- Strong written and verbal communication skills.
- Collaboration and interpersonal skills to work effectively with cross-functional teams.
- Attention to detail and ability to manage deadlines in a fast-paced environment.
- Proficiency in Microsoft Word, Excel, PowerPoint, and marketing tools such as email marketing platforms and website content management systems.
Salary Range
$62,700 - $83,575
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, experience, business requirements and geographic location
What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
Top Skills
What We Do
First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment. The First American Family of Companies’ core business lines include title insurance and closing/settlement services; title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust, and investment advisory services.
First American Title Insurance Company provides comprehensive title insurance protection and professional settlement services for homebuyers and sellers, real estate agents and brokers, mortgage lenders, commercial property professionals, homebuilders and developers, title agencies and legal professionals to facilitate real estate purchases, construction, refinances or equity loans.
First American's thorough title searches, title clearance and title insurance policies help to produce clear property titles and enable the efficient transfer of real estate.
As one of the largest title insurance companies in the nation, First American offers title insurance and settlement services through its direct operations and an extensive network of agents throughout the United States and internationally.
First American Title Insurance Company traces its history to 1889 and is the largest subsidiary of First American Financial Corporation (NYSE: FAF).
