Company Description
To create revolutionary, story-driven RPGs which go straight to the hearts of gamers — this is our mission. Want to dive deeper into our company’s culture? Explore our social media and check out our YouTube channel where we share behind-the-scenes insights and stories direct from our team members!
Job Description
We are seeking a highly skilled Marketing Specialist to join our Global Brand Marketing team. In this role, you will support the execution of marketing campaigns and initiatives to strengthen CD PROJEKT RED’s presence in China. You will collaborate with regional partners and internal teams to adapt global strategies to the Chinese market, with opportunities to grow into a senior role as you demonstrate leadership and expertise.
Daily Responsibilities
- Supports planning and execution of marketing activations and partnerships in China, ensuring cultural relevance and alignment with brand values.
- Assists in adapting global marketing strategies to local market needs, including adjustments for consumer behavior, digital platforms (e.g. WeChat, Weibo, Bilibili, Douyin, Heybox, Rednote), and regulatory considerations.
- Works as the main point of contact for various CD PROJEKT RED departments, such as brand, creative, legal, PR, community, and production team in all CN marketing-related projects.
- Responsible for account management of key business partners, for example, distributors, marketing & media agencies, media outlets or local content creators.
- Monitors regional trends, competitor activities, and performance metrics to identify opportunities for optimization.
- Provides actionable insights and reporting to senior team members to refine strategies and tactics.
- Assists in coordinating approvals, budgets, and timelines for regional projects.
Qualifications
- 3-4 years of experience in marketing roles (agency or in-house), with exposure to the Chinese market.
- Fluency in Mandarin and English (written and spoken).
- Proficiency in Google Suite/MS Office; familiarity with local analytics tools is a plus.
- Basic understanding of China’s digital ecosystem, social media platforms, and cultural trends.
- Basic knowledge of China’s advertising regulations and media landscape.
- Strong organizational skills with the ability to manage multiple tasks and deadlines.
- Eagerness to learn, adapt, and grow within a fast-paced global organization.
- Collaborative mindset with excellent communication skills.
- Problem-solving aptitude and a proactive approach to challenges.
Nice to have
(Please note that these skills are not required to apply for the position)
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Interest or experience in gaming, entertainment, or tech industries.
- Exposure to partnership management or influencer collaborations in China.
Additional Information
Working mode
- Remote-first: while we support a remote working model for this role, we have a strong preference for candidates who are based in Shanghai or the surrounding areas.
Perks & Professional Growth
- Flexible working hours — start your workday anytime between 8:00 and 10:00 AM.
- A welcome pack filled with goodies — to help you feel right at home once you join the team.
- Trainings, lectures and courses — internal workshops, external training for each employee, ‘Meet a star’ events, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available. There’s always something to learn!
- Merch — gifts for newborn rebels and regular chances to nab some cool swag!
Health & Well-being
- Private medical healthcare — a selection of medical plans with dental care to choose from, which are also accessible for your partner and relatives.
- Psychological care — free mental health support and various well-being webinars.
Social Activities & Life in the Office
- Social events — we host regular gatherings at the studio where we can all unwind, play games, and just have some fun together.
- Truly international working environment — a chance to meet and work with a diverse selection of people from all around the world.
Relocation support
- Relocation package – flight ticket, company apartment for your first month, relocating your pet, shipping your belongings: it’s all covered. Who said moving countries needs to be complicated?
- Relocation assistance — processing your legalization operations for you, assistance with finding residence, tax settlements, helping out with translations if needed, and much more — we have dedicated teams to help make sure that all you need to feel right at home is taken care of.
- Polish lessons for foreign employees — and for your spouse or partner, too.
- Paid Leave — from 20 to 26 days of holiday for every team member per year, paid sick leave, and paid maternity & paternity leave.
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Top Skills
What We Do
CD PROJEKT RED is home to over 900 game-making professionals from all over the globe. We speak many different languages, but share one love — video games.
The studio’s portfolio largely comprises The Witcher series of role-playing games, including 2015’s The Witcher 3: Wild Hunt, which received over 250 Game of the Year awards. In 2020, the studio released its most recent game: Cyberpunk 2077 — a first-person RPG set in a futuristic, high-tech world. Other notable releases include Thronebreaker: The Witcher Tales, and GWENT: The Witcher Card Game — in which players create decks of witcher-world warriors and fight epic card battles with other people around the globe.
Headquartered in Warsaw, Poland, CD PROJEKT RED has offices in Kraków and Wrocław, as well as in Los Angeles and Vancouver.
The studio is part of the larger CD PROJEKT S.A. Capital Group, which also includes Spokko, a mobile-focused developer responsible for The Witcher: Monster Slayer, and The Molasses Flood, a development studio in Boston, which is currently working on a game based on one of CD PROJEKT RED’s IPs.
As the company grows, the overall studio mission remains the same: we strive to create the best RPGs in the world, while always keeping gamers’ needs at the core.
