Marketing Specialist - APAC

Posted 8 Days Ago
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Tokyo
Senior level
Robotics
The Role
The Marketing Specialist will manage exhibitions, digital marketing strategies, collaborate with departments, follow up on leads, manage budgets, conduct market research, and present results to management, all focused on enhancing brand awareness and driving business growth.
Summary Generated by Built In

Description

Exotec is at the forefront of technological excellence, redefining the relationship between humans and robots.
Our solutions are contributing to the success of some of the largest brands in retail and e-Commerce by revolutionizing the way they fulfill their orders to the end consumers, all while mitigating labor constraints and increasing workplace safety.

Through the unification of artificial intelligence and high-performance hardware, our robotic solutions are now deployed across the globe and our exponential growth has led us to become the first industrial unicorn in France.
Working at Exotec is an exciting opportunity to give purpose to your skills. Learn and grow with over 1000 ExoPeople around the world to help turn your ideas into a reality.
The robotics revolution is just the beginning at Exotec. Will you be part of it?

Responsibilities

  1. Planning and Managing Exhibitions and Company-hosted Events
    • Plan, execute, and follow up on exhibitions and conferences to enhance brand awareness.
    • Manage event schedules, budgets, and vendor negotiations.
  2. Planning, Managing, Executing, and Evaluating Digital Marketing
    • Develop and implement digital marketing strategies including SEO, SEM, social media, email marketing, and content marketing.
    • Analyze the performance of digital campaigns and propose and implement improvements.
    • Develop and manage lead nurturing programs, including the creation of relevant content to engage and convert leads.
  3. Collaboration with Other Departments
    • Work closely with product, design, and customer support teams to drive marketing activities.
    • Incorporate feedback from other departments into marketing materials and promotional content.
  4. Lead Follow-up in Collaboration with the Sales Team
    • Collaborate with the sales team to follow up on leads and improve conversion rates.
    • Use CRM systems to manage and track leads.
  5. Managing Marketing Budgets for each activities
    • Develop and efficiently manage budgets for marketing activities.
    • Analyze cost-effectiveness and optimize budgets.
  6. Market Research and Competitive Analysis
    • Conduct market research and competitive analysis to inform marketing strategies.
    • Identify new marketing opportunities by understanding customer needs and trends.
  7. Reporting and Presenting to Management
    • Regularly report on marketing activities and results to management.
    • Set and monitor KPIs to ensure goals are met.
Requirements
  • Fluency in Japanese and good English level
  • Degree in Marketing/ Communication or related field
  • Knowledge of Microsoft suite and Salesforce (or any other CRM)
  • Minimum 5 years of experience in marketing for B to B companies
  • Proven experience in event coordination
  • A proven track record of organizing successful events
  • Outstanding communication and negotiation ability
  • Well-organized with Excellent time management
  • Sales skills and ability to build productive business relationships
Benefits
  • Stock option plan and company performance based bonus
  • 20 days of vacation
  • Health insurance
  • Company defined contribution pension plan
  • Numerous training and development opportunities

If interested, please submit your CV in English for further review by our global Talent Acquisition team.

Exotec is an equal opportunity employer and all applicants will be considered without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, military or veteran status, genetic information, marital status, ethnicity, or any other protected classification, in accordance with applicable federal, state, and local laws. We provide an inclusive work environment that respects all differences.

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The Company
HQ: Atlanta, GA
588 Employees
On-site Workplace
Year Founded: 2015

What We Do

Exotec® builds elegant goods-to-person warehouse robotic solutions for the world's largest brands. The company combines the best of hardware and software to offer flexible warehouse systems that drive operational efficiency, add resiliency, and improve working conditions for warehouse operators. 30+ industry-leading brands including Carrefour, Decathlon, Gap, and Uniqlo trust Exotec to improve their operations and profitably navigate rapid shifts in business models and customer expectations.

For more information please visit https://www.exotec.com/en/

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