Marketing Specialist, Acquisition & Conversion

Job Responsibilities:

Campaign Development and Execution

• Support the development and execution of detailed marketing plans that generate qualified leads and impactful revenue outcomes.
• Assist in planning, executing, and optimizing marketing campaigns across multiple channels, including direct mail, email, content, paid media, TV, and more.
• Collaborate with internal teams to launch, track, and report on email campaigns.
• Support the marketing team in working with internal business units, global and segment teams, and external agencies to create compelling product narratives and execute impactful go-to-market campaigns, with a specific focus on supporting digital media and television.
• Align marketing efforts with sales objectives to ensure that campaigns, content, and messaging resonate with prospects and enhance all consumer communications.
• Implement creative optimizations, briefing and working with appropriate teams and agencies to ensure timely and accurate delivery.
• Coordinate ongoing product and sales-driven campaigns, collateral updates, and production of materials.
• Support the development and maintenance of the marketing calendar to ensure timely execution of campaigns.

Performance Measurement and Optimization

• Support measurement frameworks through data collection and analysis, reporting on monthly KPIs and metrics for acquisition and conversion efforts.
• Track campaign, web, and call conversion data, along with key performance metrics regularly, supporting leaders in monitoring the effectiveness of initiatives and attribution efforts.
• Facilitate proper setup, tracking, and measurement of campaigns, supporting tests and optimizations.
• Assist with media buying and marketing program optimizations, partnering with global performance, agency, and analytics teams to drive qualified leads and ultimately drive revenue.
• Provide data inputs to support the measurement of CAC, LTV, and ROI.
• Receive and process monthly invoices, ensuring accuracy and reporting any discrepancies in a timely manner.

Team and Cross-Functional Collaboration

• Champion best practices in digital and television media planning, testing, and reporting, including ongoing exploration of potential new channels and approaches.
• Collaborate closely with business units, analytics, and analysis teams to ensure alignment and support in lead generation and conversion efforts.
• Ensure consistent delivery of operational and executional excellence through thoughtful processes and go-to-market project management, providing recommendations and supporting ongoing improvements.
• Contribute to a positive, empowering culture of collaboration and excellence.

Job Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of progressive experience in the marketing field, with proven expertise in digital media and television.
• Experience in insurance preferred but not required.
• Proficiency with digital marketing platforms and tools (e.g., Google Analytics, CRM systems).
• Agility in managing multiple priorities in a dynamic, fast-paced environment.
• Demonstrated ability to coordinate internal cross-functional teams and external agencies to deliver intended results with excellence.
• Strong interpersonal skills, with a demonstrated ability to build relationships and collaborate effectively across cross-functional and multi-disciplinary teams.
• Effective communication and presentation skills.
• Demonstrated orientation towards a growth mindset, resilience, ownership, collaboration, and flexibility.
• Demonstrated business and digital media acumen.
• Experience in data analysis and consumer insights to drive informed decisions.
• Related experience in mining for insights, tracking, and reporting.
• Strong project management skills, capable of managing multiple projects simultaneously using internal and agency resources.
• Demonstrated problem-solving abilities and a strong attention to detail.

This job description is not a comprehensive listing of all job duties required for this role. We reserve the right to change these duties or assign additional duties at any time with or without notice

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Toronto, Ontario

Hybrid

Salary range is expected to be between

$61,350.00 CAD - $102,250.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.