Marketing Senior Manager - Global Brand

Posted 15 Hours Ago
Be an Early Applicant
2 Locations
Senior level
Fintech
The Role
The Marketing Senior Manager at EBANX will lead global brand initiatives, manage external communication and PR strategies, oversee brand management, plan and execute global events, and assess brand performance across regions. The role requires collaboration with C-level executives to localize branding according to market needs.
Summary Generated by Built In

EBANX is the leading payment platform connecting global companies with customers from the fastest-growing digital markets in the world. 

Since the beginning of our journey, we have had one mission: to provide global access for everyone. We believe that transforming challenges into opportunities and making the impossible part of the journey is crucial! That's precisely why we created a payment technology that builds bridges between people and businesses every day in 29 rising markets across the globe. 

We call ourselves ebankers, we are global thinkers, we value diversity, we foster creativity and we work hard to connect businesses and people worldwide through payments. Let's make history together?

EBANX is looking for a Marketing Senior Manager to plan and carry out our Global Brand project, strategically aligned with EBANX's business vision. You will be responsible for being the Global Ambassador of our Brand (how it is positioned and used, visually and verbally, to deliver our strategic messages), the head of our external Comms and PR strategy. The PR, Comms, Brand and Events teams will report to you, as you interact directly with our C-Level and align with our field Marketing teams how Global Brand will be localized to EBANX business' (where our customers are) and operations' (the emerging markets where we provide payments) regions.

Besides conquering the world, your activities will be:

  • Brand Management: own EBANX Brand attributes, assets and key messages, overseeing visual and verbal brand positioning, and ensuring cohesive delivery of strategic messages across all platforms and channels. Manage outsorced creative teams - design, video and copywriting.
  • Comms & PR: define and execute both global and tailored strategies for Latam, North America, EMEA, APAC, and Africa. Manage outsorced PR agencies, working on the ground for a localized approach. Support EBANX key executives digital presence in social media and other channels.
  • Events and Sponsorships: align with the Commercial teams, plan and execute global events to drive demand generation and thought leadership. Lead EBANX proprietary event, Payments Summit, to impact the market and accelerate commercial pipeline.
  • Performance assessment: monitor and evaluate EBANX brand presence and quality across global regions. Assess engagement and demand generation through social media, industry events, and other channels. Monitor, optimize and report KPIs and results on a daily basis, ensuring an optimized allocation of resources.
  • Leadership and executive activities: lead PR, Comms, Brand, and Events teams. Foster collaboration with C-Level executives and field Marketing teams to localize global brand strategies.

 

What's mandatory:

  • Experience with enterprise B2B MKT, focused on Global Brand, with a track record of creating B2B Brand strategies: you should be able to bring cases (successfully or not) on that matter.
  • Extensive experience in Brand Management, Communications, PR, and Events.
  • A business mindset: even though sitting on MKT, the results of your work will be measured on the business' success rates and pipeline influence.
  • Strong collaboration: ability to build relationships at all levels of the organization and influence stakeholders. A fundamental understanding of the role of transparency and teamwork.
  • Excellent communication and interpersonal skills.
  • Ability to move and decide with limited information available.
  • Negotiation skills and organization.
  • Creativity and solution orientation.
  • Strategic planning and execution abilities.
  • Applied broad vision, without losing the attention to details.

You should be comfortable working within a growing, evolving, global company and liaising with team members across different time zones.

What else would we like to see?

  • Knowledge of the payments industry is a big differential;
  • Spanish is a differential;
  • Organization and prioritization forward: You love Miro, Asana, and Trello boards;
  • Team player mindset;
  • Ability to quickly adapt to changes;
  • Big dream;

EBANX offers:

  • Spanish, English, and Portuguese classes;
  • Meal Allowance;
  • Transportation voucher (if needed);
  • WAVES - Program of goals and results (variable compensation);
  • EBANX Play - Wellness (Gympass, e-Sports, SESC );
  • EBANX Education: financial support for undergraduate, graduate, and MBA programs so you can develop important skills for your career;
  • EBANX Skills: budget for workshops and courses;
  • EBANX Flexible: Birthday Day Off;
  • Semi-flexible hours (8 hours a day - Monday to Friday);
  • EBANX Family: Daycare assistance, extended leave for caregivers and support program for children and pregnant women;
  • EBANX Health: Health and Dental Insurance, with subsidy for dependents and medicine subsidy for ebankers;
  • Life Insurance: Life Insurance 100% paid by EBANX;
  • Blue Club: Exclusive discount for ebankers in bakeries, restaurants, courses, electronics stores, and more!

Follow us on LinkedIn and check out our Instagram to learn more about the #ebanxlife.

The Company
San Francisco, CA
1,038 Employees
On-site Workplace
Year Founded: 2012

What We Do

WE GIVE ACCESS

Since our founding in 2012, our aim is to make the world an explorable place for Latin Americans, and Latin America a possible region for international companies to enter. By offering local payment methods across LatAm we are conquering these desire day after day and already helped over 1000 merchants expand their business into the region and over 50 million Latin Americans to access global services and products. Companies like Airbnb, Wish, Spotify, Deezer, Aliexpress, Shopee, Ctrip and many other are among our portfolio.

EBANX is headquartered in Curitiba - Brazil, but we are spread in all Latin America, US, China and Europe. Today, we are almost 1000 bankers around the world.
More information about the company can be found on the official website.

Watch our official video to know more about EBANX: https://youtu.be/h6y13xsDw-c

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