Tucows Domains is the world’s largest wholesale domain registrar, responsible for maintaining the health, neutrality, and openness of an important—but largely invisible part of the Internet: the domain name system (DNS).
As part of Tucows—one of the world’s largest Internet companies—Tucows Domains has a rich history of helping make the Internet better, operating globally under the Ascio, Enom, Hover and OpenSRS brands.
What's Next at Tucows
We embrace a people-first philosophy that is rooted in respect, trust, and flexibility. We believe that whatever works for our employees is what works best for us. It’s also why the majority of our roles are remote-first, meaning you can work from anywhere you can connect to the Internet! Today, over one thousand people from over 20 countries are part of our team.
If this sounds exciting to you, join the herd!
About the role.
We are looking for a Marketing Program Manager to join the Herd. Reporting to the VP, Marketing, the Marketing Program Manager orchestrates various marketing initiatives, such as acquisition campaigns, account-based marketing, registry promotions, and go-to-market programs, aligning them with the company's strategic goals. This role involves developing strategies, coordinating campaigns, managing budgets, analyzing performance metrics, and ensuring alignment with our OKRs. In order to be successful, the marketing program manager must possess a combination of strategic, creative, and analytical skills in order to design and execute successful marketing programs. You will need to develop extensive knowledge of our market, our customers, and solutions. Furthermore, strong project management, communication, and problem-solving skills are essential for coordinating multiple teams, stakeholders, and channels, as well as handling any issues or risks that may arise during the program. Proficiency in our corporate tools and systems is necessary for planning, executing, and measuring their programs. This includes HubSpot, Asana, Google Analytics and Google productivity suite.
This is a completely remote opportunity within the Greater Toronto Area with the expectation of attending onsite meetings, functions, and/or events upon request.
What you'll be doing.
This role involves collaborating with marketing team members and peers across the business, including sales, product management, business owners, and partners. While not an exhaustive list, you will be responsible for:
- Defining the scope, objectives, and key performance indicators (KPIs) of marketing programs across the wholesale, retail, and registry lines of business
- Managing the planning, execution, and measurement of marketing campaigns, ensuring they resonate with target audiences and drive desired business outcomes
- Creating detailed project plans and briefs that outline tasks, timelines, resources, and dependencies
- Liaising with product teams on go-to-market strategies and execution
- Engaging with customers to test messages and content effectiveness
- Managing promotional set-up, reseller sign-up, analytics, and reporting for MDF programs with registry partners
- Orchestrating program timing to ensure effective execution and avoiding campaign fatigue with contacts.
- Generating reports and analysis of program effectiveness and delivering regular updates to key stakeholders
Education and experience.
- Minimum of 5 years of program management in either an agency or B2B technology company
- Project management certification or 2 years of project management experience in a corporate environment
- Familiarity with agile marketing and running in two-week sprints
- Excellent communication skills and the ability to manage stakeholder expectations
- Familiarity with ChatGPT or other AI tools for creating program calendars
- Experience with HubSpot, including content management and marketing automation, would be an asset
- Ability to lead through influence and work collaboratively in a fast-paced environment
The base salary range for this position is $80,000 to $87,000. Range shown in $CAD for Canadian residents. Other countries will differ. Range may vary on a number of factors including, but not limited to: location, experience and qualifications. Tucows believes in a total rewards offering that includes fair compensation and generous benefits
Want to know more about what we stand for? At Tucows we care about protecting the open Internet, narrowing digital divide, and supporting fairness and equality.
We also know that diversity drives innovation. We are committed to inclusion across race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We celebrate multiple approaches and diverse points of view.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Tucows and its subsidiaries participate in the E-verify program for all US employees.
Learn more about Tucows, our businesses, culture and employee benefits on our site here.
Top Skills
What We Do
We do a lot, but at our core, we're in the business of keeping people connected and keeping the Internet open. We're made up of three companies: Tucows Domains, Ting, and Wavelo.
As Tucows Domains, we help people find their place online as the world's largest domain name wholesaler and the second-largest domain registrar globally.
As Ting Internet, we deliver high-speed fiber internet service to communities across the United States. We are modernizing city infrastructures and helping families and businesses alike access the power of the Internet.
As Wavelo, We deliver simple software to #MakeTelecomABreeze. We build telecom billing and operations software for Mobile Virtual Network Operators and Fiber Internet Services.
#JoinTheHerd at https://www.tucows.com/careers/
Investor info (NASDAQ: TCX, TSX: TC): https://www.tucows.com/investors/
[It's pronounced two-cows, btw.]
