Marketing Operations Specialist

Posted 9 Days Ago
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Los Angeles, CA
Hybrid
85K-114K Annually
Mid level
Cloud • Fintech • Information Technology • Machine Learning • Software • App development • Generative AI
The platform delivering future-ready financial operations.
The Role
The Marketing Operations Specialist oversees the execution and reporting of automated marketing programs, collaborates with marketing teams, and enhances data processes. Responsibilities include managing campaigns in Marketo and Salesforce, training teams on reporting, and identifying program improvements.
Summary Generated by Built In

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing!
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
The marketing operations specialist is responsible for design, quality assurance (QA), execution, maintenance, and reporting on automated marketing programs and email distribution related to BlackLine marketing strategy with a focus on reporting.
You'll Get To:

  • Primary Marketing Operations advisor/expert on outbound marketing campaigns for select Marketing teams
  • Build and execute various types of programs in Marketo
  • Coordinate with other marketing teams and Traffic team to manage outbound programs
  • Update and analyze the performance of marketing campaigns in Marketo and Salesforce
  • Continuously improve data intake and cleansing following industry best practices and internal process
  • Collaborate with other marketing operations team members on projects such as segmentation, lead scoring, lead life cycle, documentation and enablements
  • Assist in implementation of integration processes with 3 rd party vendors
  • Train other marketing teams on how to run basic reports in Salesforce
  • Identify areas of improvements and enhancements on marketing programs and make recommendation
  • Other job-related duty as assigned


What You'll Bring:

  • 3-4 years of experience in Marketing Operations
  • 3-4 years of hands-on experiences with marketing automation platforms such as Marketo, Eloqua, Pardot or Hubspot
  • B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance
  • Strong ability to work cross functionally
  • Excellent planning and project management skills
  • Ability to look ahead to meet regular deadlines and predict and prevent last minute fires
  • Advanced Excel skills, including V-lookups, Pivot tables, and data reporting
  • High attention to detail with high volume output
  • Must be highly driven and self-motivated for a fast-paced evolving environment
  • Experience creating reports in Salesforce or other CRM platforms


We're Even More Excited If You Have:

  • Marketo Certified Associate (Adobe Certified Professional -Marketo Engage Business Practitioner) or Eloqua, Pardot and Hubspot certified
    Google Analytics or Google AdWords


Thrive at BlackLine Because You Are Joining:

  • A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
  • A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
  • A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.


BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
USD $85,000.00 - USD $114,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.
Accommodations:
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.

Top Skills

Marketo
Salesforce

What the Team is Saying

Darine
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The Company
HQ: Woodland Hills, California
1,810 Employees
Hybrid Workplace
Year Founded: 2001

What We Do

BlackLine gives you the innovation of AI-powered software solutions you need to optimize workflows, reduce risk, and prepare for tomorrow’s strategic F&A challenges. BlackLine is the leader in the cloud financial close market and the first and only holistic solution to address intercompany operations. Companies can execute and manage financial close, intercompany, and invoice-to-cash processes with end-to-end transparency and intelligent automation. They can shift their focus from governance to guidance and deliver strategic business outcomes faster and with greater control.

Since our founding in 2001, BlackLine has become a leading provider of cloud software that automates and controls critical accounting processes. BlackLine is ranked No.5 globally on The Software Report’s 2023 ‘Top 100 Software Companies’ list and earned ‘Top Rated’ awards in Accounting, Financial Close, and Accounts Receivable from TrustRadius. BlackLine was also named to Newsweek’s ‘Most Loved Workplaces’ lists in the US (2022) and UK (2023). 

BlackLine is trusted by thousands of companies across all industries and geographies. Headquartered in Woodland Hills, CA, BlackLine is a global company with operations in locations including Pleasanton, New York, London, Paris, Bengaluru, Frankfurt, Tokyo, Singapore, and Sydney.

Leading companies like SiriusXM and Domino’s trust BlackLine to close faster with complete and accurate results.

Why Work With Us

BlackLine is a female-founded company led by Therese Tucker, founder and co-CEO.

BlackLine is a people-focused company offering a collaborative environment, exciting new challenges, opportunities to acquire new skills, and mentoring to help you succeed. We empower our teams to thrive and always seek new and innovative ways to solve problems.

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BlackLine Teams

Team
Product + Tech
About our Teams

BlackLine Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

BlackLine recognizes that the ways we work and the workplace itself has shifted. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.

Typical time on-site: 2 days a week
HQWoodland Hills
GB
Singapore
Bengaluru, Karnataka
Birmingham, GB
Bucharest, RO
Frankfurt am Main, DE
Poland
London, GB
Neuilly-sur-Seine, FR
New York, NY
Pleasanton, CA
Sydney, New South Wales
Japan
Vancouver, British Columbia
Veenendaal, NL
Westport, CT
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