Marketing Operations Manager

Company Description

About Cricut:
At Cricut, we help people lead creative lives by providing cutting-edge tools and inspiration for DIY projects. Our smart cutting machines, innovative software, and high-quality materials empower creators of all kinds. We’re looking for a Marketing Operations Manager to join our team and help us bring our brand to life across our retail and e-commerce channels.

Overview:
As the Marketing Operations Manager, you will be a critical part of the Channel Marketing team, ensuring seamless execution of retail marketing initiatives by managing creative workflows, optimizing budget oversight, and driving efficiency in content syndication. This role requires a highly organized, detail-oriented marketer who thrives in a fast-paced environment and excels at cross-functional collaboration.

Job Description

Key Responsibilities:
1. Creative Project Management

• Lead and manage the end-to-end creative process for channel marketing assets. 
• Develop project timelines, align stakeholders, and ensure on-time delivery of marketing materials.
• Work closely with internal creative teams and external agencies to execute marketing initiatives.
• Optimize workflows to improve efficiency, ensuring clear communication between creative and channel marketing teams.

2. Budget Ownership & Management

• Own and manage the channel marketing budget, tracking spend and ensuring alignment with business objectives.
• Partner with finance to approve budgets, process, manage vendor payments, and forecast expenses.
• Analyze budget utilization and recommend cost-saving opportunities without compromising marketing impact.
• Provide regular budget reporting and insights to key stakeholders.

3. Content Syndication Tool Management

• Oversee the management and optimization of Cricut’s content syndication tools to ensure seamless distribution of product content to retail partners.
• Maintain accuracy and consistency of product content across multiple retail platforms.
• Partner with retail marketing and product marketing teams to improve content effectiveness and performance.
• Troubleshoot and resolve content syndication issues in collaboration with internal teams and external vendors.

Who You Are:

• A team player with ability to work cross-functionally
• A Self-directed, problem-solver
• An excellent project manager with the ability to juggle multiple priorities in a fast-paced environment.
• A strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively.
• Highly organized with a keen eye for detail, ensuring nothing falls through the cracks.
• A strong communicator and collaborator who can work cross-functionally with internal teams and external. partners.
• A problem-solver who thrives in a fast-paced, evolving environment.
• Demonstrates the ability to be - Fast, innovative, passionate, persuasive, growth-minded, resourceful, and proactive.

Qualifications

• Bachelor's degree is required (business or marketing major preferred)
• 2+ years of experience in marketing operations, project management, retail marketing, or a related field.
• Experience working with creative teams and managing marketing production workflows.
• Strong budgeting and financial management skills, with experience tracking and optimizing marketing spend.
• Familiarity with content syndication tools (e.g., Salsify, Syndigo) and e-commerce content management.
• Excellent project management skills with proficiency in tools like Airtable, or Trello.
• Retail or consumer goods experience preferred.

Additional Information

What to Do Next: 
Please send your resume and a cover letter telling us why no one is more perfect for this position than you. You can be sure that Cricut is a workplace that values individuality and variety, so write to us in your real voice and tell us what you’re all about. Please submit any online presence you may have (Twitter, Facebook, Fan pages made because of you), and if you are a DIY enthusiast, whether you think you are a good one or not, that means a lot to us, and we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.