Marketing Operations Manager

Company Description

YouScience is a growing SaaS business focused on solutions in the education and workforce development sectors with nearly a million users in 7k+ schools globally. With headquarters American Fork, UT. We combine revolutionary aptitude-based career guidance with industry-recognized certifications that empower students to uncover their natural talent, validate their skills and knowledge, and pursue their best-fit educational pathways and careers.

Our platform uses real measures of aptitudes via psychometrically valid “brain games” to determine a user’s unique set of natural abilities. When combined with interests, the results yield very accurate career recommendations and deep personal insights. Our industry-recognized Career and Technical Education (CTE) certifications help students validate the knowledge and skills they have gained in the classroom and match them to employment opportunities and continuing education. Taken together, our suite of products expands students’ vision of opportunity and equips educators to better guide students in their educational and career decisions.

Job Description

We are looking for a dynamic Marketing Operations Manager to join our Demand Generation team. You will work cross-functionally with marketing, sales, and operations teams to drive efficiency, optimize processes, and maximize the effectiveness of our marketing efforts. In this role, you’ll be instrumental in managing our marketing technology stack, ensuring data integrity, and streamlining lead flow.

As a trusted operational partner, you’ll play a critical role in optimizing marketing workflows, leveraging technology to drive results, and ensuring smooth collaboration across teams. You will maximize the impact of our marketing efforts by enhancing lead management processes, improving reporting and insights, and identifying opportunities for automation and scalability.

What you’ll do

• Manage & optimize MarTech stack: Serve as the Marketo administrator, overseeing Marketo and its integrations, as well as other key marketing technologies (Salesforce, LeanData/ BookIt, Domo, Google Suite, Asana, etc.).

• Build & execute marketing programs: Build email campaigns, nurture programs, landing pages, and automated workflows that engage and convert leads at every stage of the funnel.

• Lead operations management: Troubleshoot lead flow issues, implement lead scoring models, and optimize systems to increase conversions.

• Maintain data integrity: Ensure high-quality, compliant data management in Marketo and Salesforce, meeting GDPR and CAN-SPAM requirements.

• Reporting & insights: Build and maintain dashboards in Domo to provide visibility into marketing performance and attribution, in addition to other campaign-specific reports.

• Process improvement & automation: Identify and implement efficiencies in marketing workflows, leveraging automation to improve scalability.

• Collaboration & enablement: Provide tools, reports, and training to empower the marketing and sales teams with actionable insights.

Qualifications

Expertise you bring

• 3–5+ years of experience in marketing operations, revenue marketing, demand generation, or lead generation (preferably at B2B SaaS companies).

• Hands-on experience with key MarTech and project management tools, such as Marketo, Salesforce, Domo, LeanData/ BookIt, Google Suite, and Asana.

• Proven success in creating and optimizing Marketo programs, including email automation, nurtures, and lead scoring.

• Strong analytical skills, with a background in data management, reporting, and improving marketing performance.

Skills to help you succeed

• Strong analytical mindset with the ability to turn data into actionable insights for marketing and sales teams.

• Exceptional project management skills, able to plan and execute marketing operations projects while balancing multiple priorities.

• Ability to build strong relationships with cross-functional teams, acting as a trusted partner and subject matter expert.

• Passion for process optimization and marketing automation, always looking for new ways to improve efficiency.

• Experience ensuring data privacy compliance, including GDPR and CAN-SPAM.

Additional Information

All your information will be kept confidential according to EEO guidelines.