Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.
We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.
We are seeking a highly skilled and data-driven Marketing Operations Manager to lead the optimization of our marketing efforts through actionable insights and scalable processes. This pivotal role requires expertise in analyzing large data sets, creating comprehensive reports, and identifying key levers to enhance marketing performance and ROI. The ideal candidate will design and implement efficient operational strategies, ensuring best practices in demand generation, database management, and campaign measurement in a fast-paced and complex, high-growth environment.
This is a fully remote role in the US; candidates in CST and EST
Responsibilities:
- Analyze and synthesize data to identify growth opportunities and optimize marketing strategy in collaboration with the data and marketing teams.
- Automate and streamline reporting to enhance efficiency and enable data-driven decision-making.
- Develop scalable frameworks for campaign performance measurement, attribution modeling, and ROI tracking.
- Create and refine standard operating procedures (SOPs) to improve marketing operations efficiency, consistency, and scalability.
- Optimize lead enrichment and routing to ensure data accuracy and seamless marketing-to-sales handoffs.
- Design and manage GTM cadences to align marketing, sales, and operations teams for effective execution and pipeline growth.
- Collaborate with GTM leadership to assess initiatives and drive strategic program improvements.
Qualifications:
- 5+ years in marketing operations, GTM operations or related role
- Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce)
- Strong data analytics and reporting skills, including advanced Excel modeling
- Expertise in SaaS metrics, demand generation, funnel optimization, and process improvement
- Experience in attribution modeling, campaign tracking, and performance measurement
- Proven cross-functional collaboration with sales, product, and leadership teams
- Results-driven, highly analytical, and adaptable problem-solver
- Excellent communication skills with the ability to translate data into actionable insights
#LI-Remote
At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:
- Health and Wellness:
- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- Retirement Savings:
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- Paid Time Off:
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- Parental Leave:
- 12 weeks paid leave for all employees.
- Remote Work Support:
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Holidays:
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.
Join us and be part of a company that values your contributions and well-being from day one!
EEOC & ADA Statement:Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Final candidate must be able to pass a background check.To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/
What We Do
Cordance is a software company that acquires and accelerates the growth of vertically-focused, B2B SaaS companies by investing in their products, processes and people — for the long-term. Our experienced operators and subject-matter experts provide go-to-market leadership, operational support and financial backing to help our acquired businesses realize their full potential.
We partner with founders of established companies with less than $10M in ARR that have demonstrated product-market fit, strong teams, high customer retention rates and a readiness to serve an expanded customer base.
Come Join our Growing Portfolio of Businesses
.png){kind=logo}
_0.png)
