Marketing Operations Manager

Posted 9 Hours Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
Senior level
Information Technology • Software
The Role
The Marketing Operations Manager will optimize marketing efforts using data analysis, automation, and strategy implementation to enhance performance and ROI. Responsibilities include collaborating with data teams, automating reporting, leveraging analytics tools, and improving campaign measurement processes.
Summary Generated by Built In

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

We are seeking a highly skilled and data-driven Marketing Operations Manager to lead the optimization of our marketing efforts through actionable insights and scalable processes. This pivotal role requires expertise in analyzing large data sets, creating comprehensive reports, and identifying key levers to enhance marketing performance and ROI. The ideal candidate will design and implement efficient operational strategies, ensuring best practices in demand generation, database management, and campaign measurement in a fast-paced and complex, high-growth environment.

This is a fully remote role in the US; candidates in CST and EST 

Responsibilities:

  • Partner with our data team to aggregate and synthesize data from multiple sources to provide high-level narratives and identify growth opportunities that inform marketing strategy.
  • Streamline and automate reporting processes, enabling a focus on in-depth analysis and strategic decision-making.
  • Leverage data from tools such as HubSpot, Google Analytics, and Google Data Studio to evaluate marketing impact and recommend improvements for revenue growth. Identify and implement additional tools and technologies to further enhance operational efficiency and performance.
  • Develop, implement, and refine scalable frameworks to accurately measure marketing campaign performance and ROI.
  • Oversee and enhance lead enrichment and routing processes, ensuring efficient workflows and data accuracy.
  • Partner with GTM leadership to evaluate organizational initiatives and drive actionable program improvements.

Qualifications:

  • Bachelor’s degree in Finance, Marketing, Accounting, Economics, Analytics, or a related field
  • Minimum of 5 years of experience as a marketing, business, financial, or data analyst, with a strong focus on marketing operations
  • Proficiency in HubSpot, Salesforce, and Google Analytics is required; experience with additional tools such as Ring Lead or similar lead routing platforms is preferred
  • Expertise in Microsoft Excel, including advanced modeling techniques
  • Advanced analytical and problem-solving skills, with a demonstrated ability to translate complex data into strategic insights
  • Strong ability to prioritize effectively in a fast-paced and complex, high-growth environment

#LI-Remote

Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.Why Join Us?

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

  • Health and Wellness:
    • Comprehensive Health Coverage: Coverage begins on your first day of employment.
  • Retirement Savings:
    • 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
    • RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
  • Paid Time Off:
    • Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
  • Parental Leave:
    • 12 weeks paid leave for all employees.
  • Remote Work Support:
    • Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
  • Holidays:
    • Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.

Join us and be part of a company that values your contributions and well-being from day one!

EEOC & ADA Statement:Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Final candidate must be able to pass a background check.To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/

Top Skills

Google Analytics
Hubspot
Salesforce
The Company
Raleigh, NC
81 Employees
On-site Workplace
Year Founded: 2021

What We Do

Cordance is a software company that acquires and accelerates the growth of vertically-focused, B2B SaaS companies by investing in their products, processes and people — for the long-term. Our experienced operators and subject-matter experts provide go-to-market leadership, operational support and financial backing to help our acquired businesses realize their full potential.

We partner with founders of established companies with less than $10M in ARR that have demonstrated product-market fit, strong teams, high customer retention rates and a readiness to serve an expanded customer base.

Come Join our Growing Portfolio of Businesses

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