Marketing Operations Manager

Marketing Operations Manager

As Flowable’s Marketing Operations Manager, you are responsible for driving efficiency, scalability, and performance across the marketing organization. This role focuses on managing marketing data, technology, and processes to streamline operations, measure performance, and support data-driven decision-making. By bridging the gap between marketing and other departments, you ensure that marketing efforts are aligned with overall business objectives.

What you’ll be doing:

• Marketing Technology: You will oversee and manage the marketing tech stack, including CRMs (Salesforce), marketing automation platforms (Pardot), website CMS (Contentful), analytics tools (Google Suite), and events platforms like Zoom. Additionally, you will evaluate, implement, and optimize new technologies to enhance efficiency and ensure seamless integration across tools, while also training the team on best practices.

• Data Management & Analytics: You will own and maintain data quality across all marketing databases, while tracking and analyzing campaign performance to inform strategic decisions. Developing dashboards and reports to measure KPIs and marketing ROI will be a key part of your role.

• Campaign Optimization & Process Management: Collaborating with cross-functional teams, you will streamline processes for campaign execution and lead management while working closely with marketing and sales teams to align goals. You will also troubleshoot and resolve operational challenges that impact campaign performance.

• Compliance & Governance: To maintain operational integrity, you will establish guidelines and best practices for the team and document internal processes to ensure alignment and compliance with standards.

What you bring:

Are you passionate about optimizing marketing processes, managing data, and driving efficiency through technology? If this sounds like you, take a look at our requirements:

• 3+ years of experience in marketing operations, ideally in the B2B tech space.

• Excellent project management skills, enabling you to coordinate within your team and across the organization.

• Experience with a multitude of marketing technology tools and stacks (e.g., CRM, marketing automation, data analysis).

• Experience in building reports and analyzing data. You can translate data to support decision-making across your team and management.

• Understanding of KPIs, campaign execution, and optimization.

• Detail-oriented, proactive, with excellent organizational skills and a hands-on attitude.

• Excellent oral and written English skills; any other European language is a plus.

What you can expect:

Flexible working hours, training, home-office possibility and depending on your position even full remote work. But there is more to consider when joining Flowable:

• Make impact in a new team – our Flowable marketing team is new, and young. Join in contributing and make an impact every day with your work, your ideas, and your passion to thrive.

• Our company culture – Be part of an international and open-minded company where you will enjoy great team activities such as social and sports events. We are an agile company with flat hierarchies because we count on people, not titles.

• Career growth - We are a young company where you will be given the room to develop yourself and learn new things while the company grows. Take the opportunity!