Marketing Operations Manager

Posted 5 Days Ago
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Boston, MA
Hybrid
Senior level
Cloud • Information Technology • Sales • Software
LeanIX is a Leader in Gartner's Magic Quadrant and a strong performer in the Forrester Wave
The Role
The Marketing Operations Manager will oversee the technical aspects of marketing operations, manage the marketing technology stack, execute marketing campaigns using HubSpot, enhance database compliance, and identify automation opportunities to drive operational efficiency.
Summary Generated by Built In

SAP LeanIX is seeking an experienced Marketing Operations Manager (f/m/d) with a demonstrated track record of spearheading the technical aspects of marketing operations to harness a mar-tech stacks capabilities to drive efficiency, data accuracy, and advanced automation. This critical role will work closely with all levels of the business and report to the Director Marketing Operations

Marketing Operations Manager (f/m/d)
Connected remote and based in Boston or nearest SAP office 

WHAT IS WAITING FOR YOU?

Take responsibility for Marketing Technology Stack Management including configuration, customization, and optimization of processes and integrations.

  • Be a key component in leveling up our marketing capabilities with comprehensive marketing operations processes, workflows, and martech best practices. Providing technical training to marketing team members to ensure proper usage and proficiency.
  • Use your experience to oversee the technical execution of marketing campaigns using HubSpot and the wider tech stack including setting up complex workflows, behavioural triggers, and personalized content delivery to enhance campaign performance.
  • Bring excellence to our database and compliance through developing data governance practices that ensure compliance with data privacy regulations. Regularly auditing data quality, deduplicate records, and help maintain a clean and organized database.
  • Break new ground within marketing by identifying opportunities for advanced automation within our platforms, such as dynamic content personalization, API-based data synchronization, and AI-powered marketing automation features. Implement solutions to drive operational efficiency

WHAT ARE WE LOOKING FOR?

  • 5 - 7 years of experience in marketing operations or similar role, with proven success in leveraging marketing automation to drive impact and scalability within a SaaS environment
  • Expertise as an administrator of a marketing automation platform (HubSpot strongly preferred), with experience in tools like Marketo, Eloqua, or similar
  • A strategic and analytical mindset, combining a deep understanding of marketing automation, CRM systems, and data analytics in a B2B context.
  • Proven ability to solve complex challenges, optimize systems, and implement best-in-class marketing operations strategies, technology-driven
  • Strong leadership and stakeholder management skills, with the ability to partner across functions and drive projects forward
  • Fluent in English, proficiency in German and/or French is an advantage


 


SAP LeanIX is a market leader for enterprise architecture management (EAM), driving the modernization of IT landscapes and continuous business transformation. Its software-as-a-service solutions empower organizations to create transparency, enabling them to visualize, assess and manage the transition towards their target IT architecture. By offering a data-driven and automated approach enhanced with AI, SAP LeanIX helps organizations make sound decisions and collaborate more effectively. SAP LeanIX serves over 1.400 companies globally across various industries, including more than 10% of the Fortune 500 and half of the German DAX 40. Headquartered in Bonn, and offices in Munich and Berlin (Germany), SAP LeanIX also has a strong international presence with offices in Boston (USA), London (UK), Paris (France), Amsterdam (Netherlands), and Ljubljana (Slovenia). In November 2023, LeanIX became part of SAP. For more information, visit www.leanix.net. Your application information might be therefore shared across both SAP and SAP LeanIX recruiting and hiring teams.

SAP LeanIX is not just a product, in fact it‘s a great place to work. Colleagues (700+) from dozens of countries jointly make our vision reality. We believe in transparent communication, personal development, diverse workforce, innovation by creating ideas that prove useful and that our world-class team deserves the best software stack money can buy.

At SAP LeanIX we have a Hybrid Work Mode which means you work remotely from your home office and work from one of our offices. SAP LeanIX teams and team members decide together on the work mode which suits them best. Next to that, we have great benefits for you,  CHECK OUT HERE WHAT IS IN FOR YOU! 

Please check our Applicant Privacy Notice available here for more information about how we process your personal data. If you have any questions or concerns about privacy or want to exercise any of your data privacy rights, please send an email to [email protected]

SAP LeanIX is committed to being an equal opportunity employer. Diversity is vital to driving the growth and success of our company. If you need an equitable interview process alternative, please let our team know at [email protected]. You will be treated with the utmost respect and confidentiality.

All applicants will receive consideration for employment based on experience, qualifications, and competencies. SAP LeanIX will not discriminate based on race, color, religion, belief, political affiliation, union membership, age, sex, pregnancy, sexual orientation, gender identity, national or ethnic origin, genetic information, creed, citizenship, disability, protected veteran or marital status, or any other status protected by applicable laws or regulations.

Top Skills

Eloqua
Hubspot
Marketo

What the Team is Saying

The Company
Amsterdam
700 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

LeanIX is the single source of truth for Corporate IT and Product IT to enable organizations to continuously transform. LeanIX addresses the frequent problem, that the required information about the IT landscape is missing, outdated or difficult to analyze. LeanIX has two products, the Enterprise Architecture Suite (EAS) and the Cloud Native Suite (EAS). Use cases include Application Rationalization, Technology Risk Management, the shift from monolithic architectures to Microservices and the migration into the Cloud. More than 40 certified partners such as Deloitte, Cognizant and PwC rely on the dynamically-growing IT company co-founded in 2012 by LeanIX CEO André Christ. The company is headquartered in Bonn, Germany with additional offices in Boston, Massachusetts; Munich, Germany; Utrecht, Netherlands; and, Hyderabad, India. It has more than 300 employees worldwide.

Why Work With Us

LeanIX has a start-up feel within a well-established company - a start-up with stability. We have had tremendous year over year growth in Europe since 2012, and now it is time for us to conquer the U.S! We are in hyper-growth stage, making it an incredibly exciting time to join the team. LeanIX is a global, collaborative and fast-paced company.

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SAP LeanIX Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

LeanIX has awesome offices throughout the globe that we love to utilize when possible, but flexibility for our employees is a top priority.

Typical time on-site: 20 % of the time
Amsterdam, NL
Atlanta, GA
Berlin, DE
Bonn, DE
Burlington, MA
Cardiff By the Sea, CA
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Courbevoie, FR
Hoover, AL
Houston, TX
La Crosse, WI
Lake Mary, FL
Ljubljana, SI
London, GB
Miami, FL
Munich, DE
Naperville, IL
New York, NY
Plano, TX
Reston, VA
San Ramon, CA
Tempe, AZ
Washington, US
Watertown, MA
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