Marketing Operations Manager

The Role
We are seeking a data-driven Marketing Operations Manager to join our team. This role reports to the centralized Revenue Operations team with a dotted line reporting structure to Marketing leader. The ideal candidate will play a critical role in supporting the marketing and sales functions by reporting on metrics and activities and optimizing processes that drive pipeline growth and revenue. You will be responsible for empowering the marketing team with standardized, clear data quality and processes; partnering with marketing to ensure our marketing technologies are effectively supporting our business goals; and recruiting, selecting, on-boarding, and training new employees.
Reporting & Analysis:

• Partner with marketing to provide data and collaborate on regular reporting of top-of-the-funnel activity and its translation to pipeline creation, pipeline movement, and Closed Won deals.
• Collaborate with marketing on detailed cohort analysis of Marketing Qualified Leads (MQLs) to assess conversion rates through each stage of the funnel, including MQL to SQL and Closed Won.
• Collaborate with the marketing team to provide quality data so they can track performance, and support the analysis to identify gaps in conversion, and recommend actionable strategies for improvement.

Strategy & Optimization:

• Work in concert with BDR management to provide data and help them and analyze, develop, and refine strategies for improving BDR prospecting efforts, focusing on key performance indicators (KPIs) such as outreach effectiveness, lead response times, and conversion rates.
• Champion effective cadence building - as developed the BDR and Marketing teams - by identifying the most successful messaging, Ideal Customer Profiles (ICPs), and channels to engage potential customers.

Marketing Technology Administration:

• Administer/co-administer and help optimize the marketing technology stack, ensuring tools such as Pardot, Chilipiper, Salesloft, and others are integrated effectively to support lead generation, nurturing, and conversion.
• Ensure smooth operation of marketing automation platforms and troubleshoot any issues that may arise.
• Maintain database hygiene and ensure accurate tracking of lead sources, campaigns, and ROI through robust data management.

Cross-functional Collaboration:

• Comfortable in a reporting structure with multiple key stakeholders.
• Attend and actively participate in daily (potentially), weekly, and monthly marketing meetings on to ensure open and clear communication and efficient and effective collaboration.
• Establish a regular, ongoing communication with Marketing leaders across Demand Generation, BDR, Communications, etc.
• Partner with the marketing and sales teams to ensure alignment on goals, metrics, and strategies.
• Work closely with the sales operations and data teams to ensure consistency and accuracy of data reporting across the organization.

Knowledge, Skills, and Abilities

• Strong analytical skills with the ability to standardize, ensure quality, and interpret complex data and deliver collaborate to share actionable insights with marketing stakeholders.
• Experience with cohort analysis, funnel reporting, and measuring lead conversion.
• Understanding of B2B marketing funnels and how top-of-the-funnel activities translate into sales pipeline and revenue.
• Strong project management skills, with the ability to manage multiple projects and deadlines effectively.
• Excellent communication skills and ability to work cross-functionally with various teams.
• Experience in a B2B SaaS environment preferred.
• Familiarity with CRM systems (e.g., Salesforce) and their integration with marketing technologies preferred.
• Prior experience with cohort analysis and pipeline reporting preferred.

Qualifications (Education and Certifications)

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 2+ years of experience in marketing operations, data analysis, or a similar role.
• Proficient in marketing automation platforms such as Pardot, and familiarity with lead routing and scheduling tools like Chilipiper.
• Advanced proficiency in Excel, and experience with data visualization tools (e.g., Tableau, Power BI) is a plus.

Milestones for the First Six Months
In one month, you'll:

• Meet the marketing team stakeholders and understand current processes, reports, and tech stack including what's working and opportunities.
• Develop an understanding of the various tools and systems used across the Marketing, BDR and Sales organizations.
• Meet with key collaborates and stakeholders and will pro-actively in learn about systems, data and where it resides with your stakeholders.
• Develop a POV of what the data and reporting gaps are, as well as a plan and timeline for addressing these gaps.
• In two months, you'll:
• Partner with the Marketing team to create strategies that help Address gaps in Marketing, BDR, Sales reporting according to your plan.
• Partner with the Marketing team to Illustrate how bridging these gaps improves Fusion's prospecting, messaging, cadence building, etc. activities.
• Partner with the Marketing team to demonstrate how your activities and recommendations will improve efficiency in converting BDR activities to Sales Qualified (SQL) Pipeline.
• In three months, you'll:
• Leverage your previous process improvements to establish yourself as a go-to expert AND a partner with the Marketing/ BDR teams for all things related to top-of-funnel activity, metrics, and KPIs, including their impact on down-stream funnel activities.
• Continue building collaborative relationships within RevOps and other internal teams, primarily: Marketing, Product Marketing, BDR, Finance.

This position may be performed remotely anywhere within the United States except for the states of New York, California, and Colorado.
Fusion is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, age, pregnancy, military service or discharge status, genetic information, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.